Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

idk why ppl don’t do this more #tiktokshopaffiliate #entreprenuer

19 Feb 2026 · 0 min

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In this short monologue, Chase Fisher emphasizes that TikTok Shop affiliates often overlook the importance of reviewing their performance data, which hampers their ability to improve video content and earnings. He argues that without examining key metrics—specifically click‑through rate (CTR) and click‑to‑order rate (CTOR)—affiliates are essentially guessing why a video succeeded or failed, even when generating substantial revenue (e.g., $10k a month). Fisher urges affiliates to spend at least 30 seconds per video to analyze these metrics, understand the reasons behind performance outcomes, and use those insights to create more effective, bottom‑of‑funnel videos that directly drive sales. The core message is that data‑driven iteration is essential for consistent growth in TikTok Shop affiliate marketing.

TikTok Shop affiliates always want to make money, but they don't want to look at their data. How can you improve if you don't know for a fact why your video didn't work even 10k a month? Dropshippers know their click through rates and click to order rates, but for some reason TikTok Shop affiliates think they're like above it. So take the 30 seconds, go look at your click through rate and your click to order rate. Understand why it worked or why your video did not work, and then the next time you'll be able to make way better videos. And if you're not doing that, you're pretty much just guessing. And that's why I like bottom of funnel videos, because they're just selling the sale and you have to look at data each and every single video or you won't get better.