In this solo instructional video, Chase Fisher shares the exact playbook he used to generate $40,000 a month at age 17 through TikTok Shop live streams, despite recently having $0 in his bank account. He emphasizes that success hinges almost entirely on product choice (80‑90% of the game) and creating intense urgency to trigger FOMO. Fisher explains how to locate underpriced products by browsing existing live streams, testing them in 90‑minute sessions, and using tools like purchase bells and countdown timers to amplify scarcity. He describes live streaming as a “horse race” where the longest‑running, most converting stream wins the most viewers. To mitigate the mental and physical strain, he recommends hiring hosts at $25/hour to run streams once the system is proven. The video concludes with a call to follow him for daily tips.
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This kid was me at 17, making $40,000 a month, but just 2 months ago, had $0 in my bank account. And I would be on live for like 8 hours a day, but this is the exact playbook that I used. And it's— so it's not like I'm gonna go recommend that you do this, but if I had to do live streams again and win, this is what I would do. The craziest part about live streams is that it's not actually difficult in terms of skill, but it is mentally and physically difficult. Step 1 of becoming a really good TikTok Shop live streamer is product. Product is 80% of the game, if not 90%. This is how you pick products. Go to TikTok Shop, and then go start scrolling until you find a live stream like this. Click into it and start scrolling through all these people that are doing live streams. What you want to find is a product that is underpriced like that, for example. Scroll back up. This is a pretty good deal. You can really just find people on there that are not doing lives that well and they're just like okay, and you can kind of go steal their lunch money. You can go longer than them, convert better, have more urgency. Because once you find a good product from using that method, try it for like 3 90-minute lives and be super urgent. All you want to do is create FOMO. We still coach hosts that we pay $25 an hour on our team now that are just very urgent, and the ones that are more urgent are is gonna make us more money. So, create as much FOMO as possible. If you need a bell, put a bell in there to ring the bell when people purchase it. If you need a timer, put a timer so that people know that the flash sale is going away. You don't even really need to know that much about the product. You need to know more about the fact that humans like to buy when there is a fear of them missing out. And then, the last part of live streaming is to know that it is a fucking horse race. Whoever converts the best and goes for the longest will get the most amount of viewers. So, essentially, you're just competing with everybody else who's running your product, and if you can run the longest and perform the best, you will win. And it's all about product and urgency. And people I can tell you so much about lives, but it really just comes down to these 2 things. So what I would recommend is you actually just do this yourself, and at some point you hire a host for $25 an hour to take over a few, because lives are fucking hard. But they can make you a lot of money, and they can do it very fast. So if you like more information like this, just drop me a follow. I drop it every day.
