In this solo presentation, Chase Fisher introduces the TikTok "bottom of funnel" video strategy, which focuses on directly selling a product without discussing its benefits. He defines the concept, explains why TikTok’s retargeting algorithm makes these videos convert better than typical viral content, and shares a concrete sales script he used for a NeuroGum promotion that generated over a million views and roughly $20,000 in gross merchandise value (GMV). Fisher outlines his proven formula: post about 20 videos per day, stay within a niche, and only sell the sale, leveraging Spark Ads when possible. He cites performance benchmarks (average viral video $10‑15K GMV vs. bottom‑of‑funnel $20‑30K+ GMV) and claims that consistent execution can yield $10‑20K in monthly profit. The video ends with a call to action for viewers to follow him for more detailed guidance.
Chapters
I'm here to explain the new TikTok buzzword, bottom of funnel videos, and what these are and how they are printing money for people like me. I'm Chase Fisher. I've generated over 6 figures in the last couple months with just bottom of funnel videos. Basically what these are is when you're just selling the sale, you don't talk any product benefits, all you do is sell products based on the sale. I'll show you one of mine that did really well. I'll show you the script that I use. It was exactly like this: first 50 people to use code NeuroFirst50 get 60 pieces of NeuroGum for free. That's right, just hit that orange shopping cart and then enter this code. The 90-pack goes down to the price of the 30-pack, basically giving you 60 pieces for free. But don't wait, this code expires tonight, so hit that shopping cart before it's gone in the morning. So it'd be something like that, um, super simple, genuinely. And these prints— like, the video I made with that script had over a million views, did over $20K in sales, and obviously you saw how long it took me to film that. The reason it works so well is because of TikTok's retargeting algorithm, which basically means over time your account gets smarter and it can retarget viewers who've already seen products like NeuroGum better. But the thing here is that these are way higher converting, um, than an average viral video. Because for an average viral video, you know, for a million views you might get, you know, $10-15K GMV. For bottom of funnel, you get $20,000-$30,000+ GMV. The only reason mine only had about $20-something K is because, uh, the code expired while they were running ads on the video. But basically, the formula to print with bottom of funnel videos is post 20 a day, be consistent, stay in a niche, and only sell the sale. And obviously, if you get Spark Ads from brands, that helps a ton too. But yeah, if you want to make $10,000-$20,000 a month profit just from making these simple videos, shoot me a follow. I'll drop a ton of sauce on here about it.