Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Most affiliates are scared to be business owners

3 Sept 2026 · 1 min

Watch on YouTube

0:47

In this candid YouTube monologue, Chase Fisher tells TikTok Shop affiliates that the only low‑effort way to make substantial money is to abandon deceitful bottom‑of‑funnel (DBOF) tactics, be honest and broad with offers, and outsource the heavy lifting of livestream production. He shares a personal story about traveling to Miami, confronting his fear of being a business owner, and hiring a contractor to handle filming, editing, and posting—a decision he calls the best he’s ever made. Fisher frames the reluctance to own a business as the main reason most affiliates stay stuck, urging viewers to adopt a business‑owner mindset instead of relying on cheap tricks.

Chapters

If you're lazy as fuck, but you still wanna make a lot of money on TikTok Shop, here's what you have to do. You were probably doing bottom of funnel before, saying like 50% off, sale ends in 4 hours. The only way to make money on TikTok Shop with low effort is either A, you cannot do DBOF, which is like deceitful bottom of funnel, where you lie about anything. If you lie about something, you're gonna get hit. You have to be very truthful and you have to be probably pretty broad. So your offers aren't gonna be that good, or you have to outsource. The first time I came out to Miami, I told a guy I wanted to outsource TikTok Shop livestreams. And I was just scared to do it. And he responded, you're scared to be a business owner? And now I've outsourced filming, editing, and posting for the last over a year and a half now, and it is the best possible decision I have ever made. Most TikTok Shop affiliates are scared to be business owners. Don't be like most affiliates.