Chase Fisher says 99% of TikTok Shop products won't sell. Most creators need expensive or newly released items with less competition. Brands like Shark and Ninja spend heavily on premium products, making them easier to push to 10,000+ views.
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I'll hold your hand when I tell you this, but your TikTok Shop products suck, and here's how to fix it. 99% of all TikTok Shop products do not work and will never make you a single sale. So how do you pick the ones that will actually make you a lot of money? If you're doing top-of-funnel, fantastic, 10 out of 10 content, maybe you could make it work with almost every product. But if you are not a 10 out of 10 content creator, the products that are going to work for you are going to be different than what works for everybody else. The saturated Medicubes and Molexins of the world, you're you'll have a higher likelihood of failure on because of the videos that you post. If you post bottom or middle of funnel content, or you're just not a 10 out of 10 creator, the products that are gonna do the best for you are products that have a very high barrier to entry, but, and a lot of ad spend behind them. This is why brands like Shark and Ninja, when they release new products, these are the easiest products to get 10,000+ views on a video because there's a high barrier to entry of the product being new or the product being expensive, which makes there be less competition, and there's still a lot of money behind that product. Because of the fact that the brand is big and they want to push it out to more people. So choose expensive or new products, and if you do not do these 2 things, you will have a lot of trouble generally, no matter how good your videos really are. And even if your videos are great, expensive and new products will still perform better. And if you can do this at scale, you can destroy everybody else picking these saturated products.
