not saying don’t learn viral because it IS a higher leverage skill but man does bof fkn work

The only bad part about viral content on TikTok shop is that you don't know exactly why things don't work. Like, you might try something and it does good and you kind of know why, but at the same time you might try it again and it doesn't do good and you don't know why. That's the reason I like Bottom of Funnel. Bottom of Funnel videos are just selling the sale. And with Bottom of Funnel you go look at your click through rate, your click to order, rate all the other metrics, and you look at exactly why it did or didn't work. And with this you can constantly make data driven decisions that actually make an impact on what you do. And you can also replicate what works and weed out what doesn't work way quicker. If you're a data driven person and you want to know why things work change, do Bottom of Funnel.