Chase Fisher argues that while many people make some sales on TikTok Shop, only a small fraction scale; he attributes the gap mainly to mindset/mental fortitude rather than content, demographics, or account quality. Fisher recommends long, frequent TikTok Shop Live sessions (e.g., daily multi-hour streams for 30 days) with decent products as a low-skill, high-return path to significant income.
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I would say 85% of people that try TikTok shop actually make sales, but only 5% make it. And there's one thing that separates these two groups, and it's not actually the content that they put out that separates them. It's their accounts. And that some accounts are hotter than others. I'm just joking. Anybody that tells you that is lying to you. The real separation actually just comes down to literally how you think about TikTok shop. Some people think it's like a scam or that there's not money to make in them because maybe they're not girls and the top TikTok Shop affiliates are girls or that they're too old or too ugly or something. But really the only thing that separates people that make a little bit of money from a lot of money on TikTok shop is mental fortitude. Like, let's take live streams, for example. The difference between a live streamer that makes $100 versus $100,000 is only mental toughness. I've done well over six figures on lives, and I've talked to all the top live guys about this. It is so low skill. It really just comes down to how bad do you want to make money with videos? Yeah, you need skill, right? You actually have to be good at content. But for lives, there's so little that you have to do. Just stay on longer, pick a trend to your product and talk for longer. Like, if you go five hours a day for the next 30 days straight on TikTok shop live with a product that's semi decent, you will make stupid money. It's just that nobody's willing to do it. So if you're looking for the quickest, lowest skill way to get to 10k, there's no better way than TikTok Shop Live.