Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Quick sauce #tiktokshopaffiliate #entreprenuer

16 Feb 2026 · 1 min

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In this clip, Chase Fisher explains why targeting bottom-of-funnel (BoF) audiences on TikTok Shop is more effective than trying to go viral. He argues that BoF videos are not inherently easier; rather, they benefit from the groundwork laid by viral and conspiracy-style videos that have already educated millions about the product. Those viral videos generate massive awareness and often get viewers to add the product to their carts. BoF creators then simply capture these ready-to-buy users by offering coupons, highlighting limited-time sales, and providing a final push to complete the purchase. Fisher emphasizes that the key value of BoF content is leveraging the existing conviction and urgency created by earlier viral content to convert sales efficiently.

Chapters

Main reason bottom of funnel on TikTok shop is easier than going viral is not because bottom of funnel videos are easier. They're more simple. While they are. The main reason is that for viral videos, you actually have to convince someone to buy it. For bottom of funnel, you're literally just collecting the people who already want it. All the convincing has already been done by the viral creators and the people who have done these conspiracy style videos. And these videos get millions and millions of views. But the main value in it for us is that they educate millions of people who now know what the products that we're gonna sell actually do. They might actually have the products added to their card already. They just need someone like us to come in and sell them the sale, maybe give them a coupon code, tell them if the sale is ending now, and just push them over the edge.