Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

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27 Mar 2026 · 1 min

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In this solo monologue, Chase Fisher argues that adopting a process‑based mindset is essential for entrepreneurs, especially when revenue is absent or negative. He contrasts a results‑focused approach—where seeing $0 leads to quitting or chasing new, shiny business ideas—with a process‑oriented approach that values consistent work and personal growth regardless of immediate financial outcomes. Fisher emphasizes that success comes from becoming the type of person capable of generating wealth, not from obsessively tracking short‑term earnings.

Chapters

Being a process-based person is not an option, it's necessary. Because the second as an entrepreneur the money is not coming in, you're gonna feel like shit. This isn't some love yours bullshit and to be happy with what you have, but be happy with what you do. As an entrepreneur, when you're building, you might have $0 months, you might be even going negative. You're a results-based person, you see that $0 and you're just gonna give up. A process-based person sees the work that they're putting in and gets inspired. Results-based person will have you seeing $0, jumping to the next business model, getting shiny object syndrome. Process-based person will allow you to build a business without seeing the immediate monetary value. Truth is, if you're not making money right now, you're not gonna hit $10K hit it in the next 2 weeks. You might not hit it in the next 2 months. You might not hit it in the next 2 years. Don't focus on the results. Don't even focus on the money. Focus on the man you need to become to make that amount of money.