Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Sorry guys 😢 #tiktokshopaffiliate

14 Feb 2026 · 1 min

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1:15

In this candid monologue, Chase Fisher admits that, about a year ago, he unintentionally exposed the TikTok Shop affiliate community to bottom‑of‑funnel (BoF) tactics through viral tweets promising $5‑10k a month without needing to go viral. He reflects on the backlash, noting that while many creators dislike BoF content, it consistently drives sales because it reaches the audience that actually purchases. Fisher argues that BoF is the fastest way for beginners to earn money and predicts that virtually every TikTok Shop affiliate will eventually adopt BoF methods and outsource production to sustain the business. He observes a current trend of affiliates quitting to start their own ventures, yet maintains that TikTok Shop remains the most lucrative wealth‑creation vehicle if managed without constant filming and editing. He urges viewers to prioritize income over brand or agency expectations and forecasts an increasing shift toward outsourced, BoF‑focused affiliate operations.

Chapters

I ruined TikTok shop and I honestly think that over a year ago I accidentally publicized bottom of funnels to the masses. I had tweets like this pop off and say everyone should have a TikTok shop affiliate account that makes them 5 or 10k a month without going viral. And then another one. Then it was this whole thing like, is this ruining TikTok shop? Does it even work now? I would say the majority of TikTok Shop affiliates are doing bottom of funnel. Know why? Because people hate it. But it works. And most of the methods that people don't like generally work because they engage with it and it gets pushed out to the people who actually do like it and do buy from Bottom of Funnel videos in this will never end. So if you're a bottom of funnel hater, looks like your bet didn't pay off and mine did. So just a reminder, you don't have to do what these brands and agencies want you to do. You have to do what puts food on your family's table. And the quickest way to make money is going to be always bottom of funnel for beginners. I saw back then that bottom of funnel was going to be in the future for every TikTok Shop affiliate. And now I can tell you that almost every TikTok Shop affiliate at some point is going to be outsourcing. You're already seeing the swing to it because tons of TikTok Shop affiliates are quitting to try to go do different businesses because they want to run a business and not be an affiliate, which I get. But TikTok sh still the best wealth creating vehicle. You just have to do it in a way where you're not filming, editing and posting 24,7 or else it's never going to be sustainable. You can come back to this video in a couple months and see the swing happen even more. But this is where it's going to be.