TikTok Shop affiliates use the "open loop" technique to drive clicks: dangle a promise like "36 pieces of NeuroGum for free," then direct viewers to tap the shopping cart to unlock it. TikTok's AI interprets these clicks as sales intent and feeds more traffic to the video, creating a loop that multiplies earnings.
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This is pretty unethical, but it is the reason why the top TikTok Shop affiliates are where they are. And if you want to replicate this, you can because it works so weirdly well. But every TikTok Shop affiliate uses it. That makes 10, 20, 30, 40, 50k plus per month. And it is something called the open loop. And if you can do an open loop and the way I'm going to tell you, you will be able to retain people throughout your TikTok shop videos or in any video for way longer than normal. Now, an open loop is something that humans hate. Naturally, if you are watching a show and it's working up to the climax, you're about to see who won American Idol or whatever it is, and then they cut it off right before they show you the winner, you're gonna watch the next episode. It's the exact same thing in TikTok Shop. If you're interested in Neuro gum and I start a video with 36 pieces of neurogum for free, you're gonna watch that video because you wanna know if I'm lying or what the hell I'm talking about. And if I'm like, don't believe me, just tap on that orange shopping cart. Boom. I just got you to click through on my video. Watch for longer. And now I'm gonna get GMB Max ad spend from these brands because if you get a lot of clicks on your videos and then you're going to get a lot of ad spend from these brands because the AI overlord of TikTok shop, which is GMV Max and that is the father of all ads on TikTok shop. If it sees that your videos are getting a lot of clicks, it's going to push more traffic onto your videos because again it's, it's ads, it's literally just trying to get the brands more sales. And so clicks is a sale focused action. Which means again, the GMV Max is going to think that you are going to get more sales and so it pushes traffic onto your videos. And now that you know that, how do you use this in TikTok Shop? Again it is saying something that doesn't make sense and then going over later on and making it make sense. So for that 36 pieces for free example, I would be like 36 pieces for free of the brand new Neurogum. If you don't believe me, just hop on the door and shopping cart to unlock a major flash sale. Then go to the deals tab and enter this code. It's going to make it. So Instead of paying $24 for the 54 pack, you can get the 90 pack for the same price, basically giving you 36 pieces for free. But don't wait. Tap the orange shopping cart. And when I do that, instead of just saying 36 pieces for free and being this random guy on there for you page, I go from the random guy to somebody who actually gave them a deal and made what I said at first make sense. Later on I made what I said congruent and now they can actually go ahead and buy it rather than just being feeling like that I'm scamming them and saying 36 for free. But this is how you use an open loop for bottom of funnel videos on TikTok shop. And if you use this, you kind of destroy everybody else that doesn't understand this. So try it out and drop me a follow.
