Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

This has created more broke tiktok shop affiliates than anything else.

1 Apr 2026 · 0 min

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In this brief dialogue, Chase Fisher and a co‑speaker dissect why the majority of TikTok Shop affiliates fail to earn money. They argue that most affiliates blame the TikTok algorithm or competition for low performance, while ignoring the core issue: poor content quality. Fisher emphasizes that taking personal responsibility, producing higher‑quality videos, and activating GMP Max ads to secure brand advertising are the real levers for success. The conversation serves as a blunt, instructional critique, urging affiliates to shift their mindset from victimhood to proactive content creation and ad‑driven monetisation.

This is how the average TikTok shop affiliate thinks, and this is why they never make any money. This guy said, hey, this TikTok stuff doesn't work for me. I think there's too much competition. I get 100 views and then I repost it and it doesn't work. And this is what I said to him.
Be honest with yourself. Do you think it is the TikTok algorithm that is just like fucking you and it hates you? Or do you think that it's a content thing, right? There's two ways we can go about thinking about this. One of them will keep us stuck and one of them will actually allow us to grow and make better content. 99% of the time, it's the fact that the content's not good is why it's not getting pushed out. Make sure to turn on GMP Max ads. Go to TikTok Shop for us.
And I just told him how to put it on and actually get ads from brands, because at the end of the day, most affiliates will say that TikTok's against them, but in reality, if you look at their videos, it looks nothing like anything that has ever worked before, and then they just blame it on TikTok. This is not how you make money. Take full responsibility, and then you can actually go shit on everybody in TikTok Shop, because most affiliates are really just not that good. And if you are a savage and you actually want it, you will go clean up.