Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

This is about 90% of tiktok shop if you can implement this

16 Feb 2026 · 1 min

Watch on YouTube

1:23

In this solo instructional video, Chase Fisher argues that product selection is the dominant factor for success on TikTok Shop, outweighing video creation skill. He explains that the key metric is a product’s GMV Max (the maximum ad spend a brand can allocate) relative to the number of creator videos promoting it. A high GMV Max combined with few competing videos creates a forced virality environment because the ad budget has limited placement options. Fisher emphasizes that this principle applies to both large and small brands, using examples like Under Armour and Ashwagandha. He advises viewers to develop a personalized product‑selection strategy focused on identifying products with a high ad‑spend‑to‑competition ratio, then test and iterate, inviting the audience to follow him for further guidance.

Chapters

What products should you be picking on TikTok shop if you want to make a lot of money now, this actually is relevant. It's so relevant that I would say this is like 80 or 90% of the entirety of TikTok Shop and somebody who's really bad at videos but good at product selection and understands this will make more money than vice versa. And so picking products is not necessarily just whatever you think is going to work or whatever people are actually posting, because your product selection strategy is probably going to be kind of individual to you and I'm going to show you how to build it right now. But product selection is important because it is about the ad spend on TikTok Shop. We all know about GMV Max. That's how brands run ads on TikTok Shop. And so your product selection is not about is the product good or is the product bad? It is, does this product have GMV max? And more importantly, does this product have a lot of GME max compared to how many videos are being posted? Because if you can find a brand like Under Armour that's new to TikTok Shop but has so much money and is probably running a lot of GMV Max ads and there's not much competition, you are going to force virality naturally, because there's nowhere else for the ad spend to go. So it doesn't matter if the brand is big or it is small. It could be goalie Ashwagandha which is the biggest product. But if people stop making videos for it and there's still ad spend there, it's a ratio, there's a lot of ad spend, not much competition. That is where the money is. So it can be a small product or a big product. All you have to look for is the ratio that can force virality. Now just do this, try it out and drop me a follow.