Chase Fisher, who manages TikTok Shop brands, breaks down how GMV Max decides which creator videos get ad spend. The algorithm favors high-GMV accounts and spikes in clicks or sales. Pick products with big budgets and few creators competing, and you'll get more ad placement and views.
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I'm in the backend of multiple brands on TikTok Shop who are spending the big bucks on GMV Max. So in the next 60 seconds, I'm gonna tell you exactly how to game GMV Max's system to get ad spend on your videos so you can get more views and more sales than ever before. And if you go and you ask anybody at TikTok how GMV Max works, they may not know. It's kind of a black box. But over literally posting tens of thousands, if not hundreds of thousands of videos over my TikTok Shop career, we run dozens of TikTok Shop accounts. We've got like a whole media conglomerate. And we're in the backend of these accounts, we can see that accounts that have higher GMV straight up get picked up on ad spend more often. Like, they just get better ads on their videos. GMV Max looks for the higher level creators first to put ads on their videos. That being said, if your video gets a crazy amount of clicks, there's also a very good chance that GMV Max instantly puts ads on your videos. If you get a crazy amount of sales or a crazy amount of watch time, same thing. So you have to have some of these outlier stats if your account is not really high GMV Max. And then the last thing is really just finding products that have a ton of ad spend behind them and just not that much competition. So find these really big companies that really want to scale up on TikTok Shop, but they just don't have that many creators posting videos for them. That's really where some of the most money is always going to be. So combine these things, have a high GMV Max account. So combine these things, start posting more videos, start getting a lot of clicks, sales, and watch time on them, and you can just go destroy everybody else who doesn't know this stuff.
