Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

tiktok shop bottom of funnel product selection #tiktokshopaffiliate #entreprenuer #bottomoffunnel

14 Feb 2026 · 1 min

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In this instructional monologue, Chase Fisher explains how affiliates and entrepreneurs should select products for the bottom of the funnel on TikTok Shop. He first warns against the common mistake of choosing items that lack viral momentum, sales history, or reputable brand backing. Fisher then outlines concrete selection criteria: aim for at least 50,000 total shop sales and roughly 10,000 sales for the specific product, while avoiding oversaturation that can diminish performance. He highlights the advantage of promoting well‑known brands (e.g., Nike) that can convert instantly regardless of TikTok‑specific sales. He advises continuously ordering product samples to test variables, emphasizing that the product itself is the most impactful variable to experiment with. Finally, he suggests targeting lower‑selling SKUs from high‑profile brands—such as a Cinnamon‑flavored Neurogum—because the brand’s recognition drives interest while the specific SKU remains under‑exploited, creating a commodity‑like opportunity.

Chapters

The right products important for bottom of funnel on TikTok shop? Absolutely. I'll tell you exactly how to choose it. But first, the wrong way to do it is to pick products that haven't gone viral, don't have a ton of sales or aren't by a really reputable brand. This is because bottom of funnel is all based on awareness and like it can work if they don't have a ton of sales. If the brand is really big outside of TikTok shop. Like if Nike came to TikTok shop, do you think you'd have to wait till 50,000 sales to start promoting them on bottom of Funnel? No, it'd work instantly. The general rule is kind of going to be like at least 50k on the shop and like 10k on the product that you're promoting. More can be better until it kind of gets to a point when there's just so many videos that product that it doesn't really work anymore. But go ahead and get the products that have top of funnel traffic like Neurogum and all these brands that you see. But another tip is make sure you have samples on the way at all times. For bottom of funnel you want to be constantly testing variables. Product is probably the biggest variable you can test. So always make sure to order samples all the time. But another tip and trick that I have is go for the lower sold SKUs on really big stores meaning like Cinnamon Neurogum, because everybody already knows the brand but they don't know the product so they see Cinnamon Neurogum as like a commodity.