Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

tiktok shop bottom of funnel product selection #tiktokshopaffiliate #entreprenuer #bottomoffunnel

29 Mar 2025 · 1 min

Watch on YouTube

0:58

Chase Fisher explains how to pick products for bottom-of-funnel TikTok Shop promotions. He warns against promoting items without viral traction or reputable brands, argues major brands can perform immediately, and gives numeric heuristics (about 50,000 total shop sales and ~10,000 on the specific product). Tactical advice includes constantly ordering samples, testing product variables, and promoting lower-sold SKUs within well-known stores (example: Cinnamon Neurogum).

Questions this video answers

Approximately 50,000 total sales on the shop.

Roughly 10,000 sales on the specific product.

Target lower-sold SKUs within well-known stores (example: Cinnamon Neurogum).

Continuously order samples and constantly test product variables.

Chapters

The right products important for bottom of funnel on TikTok shop? Absolutely. I'll tell you exactly how to choose it. But first, the wrong way to do it is to pick products that haven't gone viral, don't have a ton of sales or aren't by a really reputable brand. This is because bottom of funnel is all based on awareness and like it can work if they don't have a ton of sales. If the brand is really big outside of TikTok shop. Like if Nike came to TikTok shop, do you think you'd have to wait till 50,000 sales to start promoting them on bottom of funnel? No, it'd work instantly. The general rule is kind of going to be like at least 50k on the shop and like 10k on the product that you're promoting. More can be better until it kind of gets to a point when there's just so many videos product that it doesn't really work anymore. But go ahead and get the products that have top of funnel traffic like Neurogum and all these brands that you see. But another tip is make sure you have samples on the way at all times. For bottom of funnel you want to be constantly testing variables. Product is probably the biggest variable you can test. So always make sure to order samples all the time. But another tip and trick that I have is go for the lower sold skus on really big stores meaning like Cinnamon Neurogum because everybody already knows the brand but they don't know the product so they see Cinnamon Neurogum as like a commodity.