Chase FisherFounder, Affiliate Automated · Architecting Human UGC Systems That Scale to 400+ Daily Videos | BOF Performance | TikTok Shop Partner

Way too slept on…#tiktokshopaffiliate #entreprenuer

25 Feb 2026 · 1 min

Watch on YouTube

1:05

In this short TikTok Shop marketing clip, the speaker argues that creators and brands focusing on viral, top‑of‑funnel content are missing the most reliable sales driver: bottom‑of‑funnel video creative. He explains the funnel hierarchy—top (viral), middle (trendy), bottom (conversion)—and illustrates how successful TikTok Shop sellers (e.g., Neurogum, Goalie) already have massive product awareness, high view counts, and large add‑to‑cart numbers. Rather than educating viewers, the speaker advises showing a simple, time‑sensitive deal—such as a coupon code—to push already‑interested shoppers over the purchase threshold. He emphasizes that consistent, well‑framed offers can generate limitless revenue, but many struggle with crafting the right deal. To help, he offers a detailed Loom walkthrough, inviting viewers to comment “script” and follow him for a direct message with the tutorial.

Chapters

Put all the crazy hooks and rage bait to the side. Because if you're in TikTok Shop and you're not doing this one thing, you are losing sales. That's using bottom of Funnel in your videos. There's 10k a month dropshippers that are using bottom of Funnel and there's million dollar TikTok shop brands that aren't right. There's top of Funnel, that's viral. There's middle of Funnel which is like trendy and then there's bottom of funnel which is where the conversions happen. And everybody still tries to go viral. But take products like Neurogum or Goalie or any of these big ones and they already have half a million sold, they probably have a hundred million views and probably 7 figures in add to carts. All you have to do, you don't have to educate those people. They're already sold on it. All you have to do is go in there, give them like a coupon code or something and sell the sale. They don't need to be told on what it does, they already know what it does, they're about to buy it. You just need to push them over the edge and get that sale. And it's such a simple concept and I think everyone will be using it eventually on TikTok shop. But right now for the people who are using it, whether it be in supplements or tech or beauty, they fucking print like the money. And bottom of funnel is stupidly good. So if you're consistent and you know how to frame a deal correctly, the amount of money you can make is limitless. The main thing people struggle with though is coming up with the deal. So I made a full loom on this. If you want the loom, just comment script and then follow me so I can DM it to you.