Short YouTube monologue by Chase Fisher arguing that being memorable on social media (even if disliked) is more valuable than being merely liked. Fisher urges creators to reveal personality and provoke emotion—including controversy—to create memorability and increase the chance of virality, citing Donald Trump as an example of an emotionally polarizing figure.
Chapters
The cardinal sin of social media is not to be disliked, but it's to be forgotten. Most people have nothing in their content that makes them worthy of being remembered. Therefore nobody remembers them. And then they can't get anything from them. The whole point of social media is to get something from somebody at some point, whether it be a follow, whether it be money, whatever it is. But most people are so tame in their content and don't reveal any of their real personality that nobody actually remembers them. And then they're just like another part of this wave of some guy talking about how to go viral on social media. But you're going to be disliked whether you express your opinions or not. You might as well express your opinions and have people remember you for it. For example, Donald Trump. If I say that word, there's so many people that have, like, a different connotation. I just put an emotion in you. Either you really like that or you really hate that. Either way, it's an emotion, and that's why every single person knows who he is. And if you can do the same thing by creating any type of controversy, people will remember you rather than you just being forgotten, and you can actually go viral.