Chris Collins breaks down five mistakes car dealers make: prioritizing variable costs over fixed ones, ignoring what they don't understand, underpaying key positions, treating sales as transactions instead of retention, and refusing to ask for outside help when it's available.
Well, so just recapping five mistakes that dealers make. One is their priorities are metal over the curb, so they're focused on variable, not fixed. They see fixed is a necessary evil. Number two, they ignore what they don't understand. Number three is they believe that certain positions and fixed ops only pay a certain amount, which keeps them from attracting high performers. Number four is they don't understand the business model. So they're functioning in a business model of nothing happens until you sell something and not a retention model. Number five is they don't ask for help. And that's the most common thing, too, is you're you. Really, really good business.
Minds in every industry have a ton of help.
