A short spoken pitch by Chris Collins arguing that Petco's business model is broken but rapidly fixable. He recommends adding delivery (especially for dog food), expanding into adjacent industry areas, improving margins by curbing excessive discounting, and better leveraging a loyalty club with personalized touches (e.g., using pets' names). He claims he could make Petco profitable within 90 days.
Foreign.
Is easy to fix. They don't understand. They don't, they don't have enough streams of income and you can add a couple streams of income. Petco really, really quick and I could fix you. What would you suggest? Well, they, they need to have delivery service for, for dog food. They, they need to, they need to get into other areas of the industry. They need to fix their margins. They're, they're too discount happy. You know, Petco discounts to have people in a club, but they're not doing anything with the club. They're doing it all wrong. They, they approached it like they're Ralph's or Safeway or grocery store and they're not. And people are way more emotionally attached to their pets. They don't, they do the, the, they go to the work of having you in a club, but they don't have your pet's name. They're not doing the little personal touches that would make a difference. I could fix petco in 90 days. I could have that thing making money and fix it.
