A $400 Tesla Cybertruck?? (Service Drive Revolution)

Hot Wheels collaborated with Tesla on the truck and it's already sold out. It's a 400 cyber truck and they're saying it's going to be the hottest toy for Christmas already now. But you know, you know what the scam is in this. Do you understand the business model here?

No, I'm just thinking that the designer should be fired for, for the design.

Listen, there's my personal U.S. and Canada. There's 350 million of us. Right, right. He only needs 2 million to like it. I understand that It's. I think it's smarter to get a loyal audience than it is for everybody to like it. Like what? You want it to look like a GM pickup?

No.

That is boring and can fit in anywhere and is non, non confrontational.

No. But I don't think there's anything earth shattering. If you look at that picture right there, it looks like something out of a 3D computer drawing from 20 years ago. There's nothing cutting edge about it. They couldn't even get the window glass to hold up. So I mean, all you gotta do is watch the commercial or the video.

See, I just think, I think GM has its spot in the market. I think Ford does. I think it's smart for him to come in and have it be stylized, a little more aggressive and like you either love or hate it.

I don't disagree with.

That's a great place to be. I think.

Correct. I think Rivian or.

So you hate it.

I hate it, yeah. Rivian is doing a better job with the truck than Tesla is doing with theirs.

Yeah, but they won't sell as many as Tesla.

I don't know.

They won't.

You'll see.

They don't have the infrastructure.

What's about production? What if Ford bought them?

Well, it's also about infrastructure.

If Ford bottom, then they'd be on by then.

They lose more money.

Correct.

Okay, so the thing with the toys that the, these toy companies do, and if you're a parent, you need to understand this is happening to you is this Tesla truck probably is going to not be available at Christmas.

So you need to buy it now.

So little Johnny, it's Christmas is ruined because he can't. He's asking Santa. He's sitting on Santa's lap, bouncing up and down on Santa's knee, saying, all I want for Christmas, Santa, I've been good. I've been a good boy. All I want is the Hot Wheels Cyber Truck. Remote control, Hot Wheels Cyber Truck. And little Johnny's thinking Santa's real Santa's in the North Pole, and the elves are making these cyber trucks for him. And then Christmas comes, and there's no cyber truck.

He gets like, I don't know, Grave digger, the monster truck remote control.

The next thing that they could find, right?

He's opening it, and he's like.

And then he. That's when it starts. He starts thinking it. Maybe Santa isn't real. Maybe Santa isn't real. So as a parent, you feel guilty. And come February, guess what's available in mass quantity?

The cybertruck.

So that's what the toy companies do, is they create something that everybody wants, but they don't make it available because you end up buying two things. You buy them the other monster truck. Then in February, when they're everywhere and there's millions of them, you buy that for little Johnny.

Interesting.

But little Johnny knows Santa isn't real at this point.

That's. That's the crack in the dam. Tragic story, but that's the model that toy companies do, is they get you to buy two things because they make something so hot at Christmas that you can't get it. It's not available. Right. These guys right now could ramp up production.

They could have one for every little Johnny out there, could have the Tesla cybertruck. Every little Johnny that asked Santa could have it. But no, that won't happen.

Well, they won't because of the coronavirus.

That's a separate conversation.

I'm sorry. I'm dragging you everywhere to the Trump the.

That.

That's a very interesting story.

The CIA, you know. You know that that's a tactical thing that toy companies do. They all sit in a room.

Absolutely.

Like, hey, who's gonna. Who's gonna do it this year?

Well, they do with the gaming consoles.

Because they still sell them. The gaming consoles are a great example.

Exactly.

Why are they so available in January and February? Because that's when their lull is they know that you have to buy something.

So they release a limited amount for Christmas so it sells out. All these millions of kids have their hearts broken. The realization that Santa's not real in California, other states, he is just not here in California because of the emissions law with the sleigh. So. And then they buy him in February.

Explain that.

I'm not even gonna try to explain that.

So be careful, you guys. You're getting conned. You're gonna find yourself in February buying little Johnny the cybertruck. Dang.

I had no idea.

So you know what I did? I got on the waiting list.

You're on the waiting list for that.

I just want to see what. What it was like. Like, I don't know. Yeah, I'm on the waiting list. I'd buy it. It's 400 bucks, though.

Would you buy a rear. Do you like the design of that truck?

Listen, See, I don't think that way. Like, ask me if I'm. If I like Trump.

Well, no, but. No, no, no. Answer the question. Because you asked me.

It's this.

Well, no. And you have a really good taste of art. You have a good eye for art. I mean, you're an artist. You. You've great paintings. So you really think that's a good design?

I think it's smart, but it doesn't matter if I like it or not. I think it's smart.

Take your business mind off and put your artist mind in. Is that a good design or not?

It's smart. Yeah.

I'm not getting anywhere with this guy.

No, because that's not how I think.

Okay, well, no, I understand what you're.

Strategically, I believe that what he did with this is smart. And he's even kind of mentioned. And I've always thought that his cars were boring in design, and he should have pushed the envelope a little bit more because they look like Oldsmobiles.

They look like Oldsmobiles.

Okay.

And I think he messed it up. So I think it's good for him to divide the autumn with a lot of emotion. Like, people will debate Ford versus Chevy versus Dodge.

Yep.

And so the only way to bust that whole thing open is to come out with something that is so polarizing that you love or hate it, and most people hate it. But at the end of the day, how many is he Pre sold? Like 200,000 of them or something.

Enough.

He's gonna sell them?

Yeah, absolutely.

Meanwhile, ford dealers got f150s, 90, 120 days old in stock. These things are going to go off the shelves. Right?

Yeah. I don't disagree with that, but it's.

The same thing with me in politics. Like, I don't. There's things that I think are smart. There's things that I think are dumb, but at the end of the day, I don't buy into the narrative of it's all or nothing in it. Right.

Okay.

There's things I like about Trump. There's things that I don't like about Trump.

So the design on that truck. Do you like it or not? I'm trying to get an answer he's not giving me.

I'm not in the Market for a truck.

Well, that's, that's.

Where am I gonna park that thing? I live downtown.

Valet won't touch it. It'll park itself if it's smart enough.

Well, there's a lot of Teslas here in the building.

Well, absolutely, but do you like the design of the truck?

I think it's smart.

Okay, so I have a question for you. I am the designer that designed that truck and I have my very first rendering on canvas and I'm gonna sell it to you, have an opportunity to buy it. Are you gonna buy it because you like the design of the truck? Would you put the.

I get the very. I get serial number. Oh, oh, oh, oh, oh.

Hold on. Here's his business mind kicking in now. He's like, oh, there's no, no, no. Would you hang that on your wall and look at me? Like, that's a really good looking truck.

Yeah, I would hang it on a wall for sure.

Oh, no, no, no, no.

It's polarizing.

Okay.

You can't. If this thing comes around the corner, you can't not look.

You're going to throw a rock at it to try to break the windows.

But it doesn't matter. You can't not look. It creates an emotion.

It does. You're right. Yes.

Like, so that.

That I wouldn't feel safe and Compton driving that truck.

That's the point of design, is it creates an emotion. So you look at the new Chevy truck. What emotion does it create?

Like a rock?

No, what emotion does it create for?

Well, I mean, for me, it conjures up emotions of dirt bike riding, freedom, you know, doing 90 miles an hour down the freeway.

So nothing to do with the truck?

What the truck gives me.

Yes. Yeah, but it's not the truck. You're not anchored in the truck mentally. Like, I saw this with BMW back in 2002 when they came out with the 7 and the Z4. And you loved or hated them.

Right.

But it worked okay. They beat Mercedes, you know, pretty soon after that because it created an emotion. People talked about how much they hated it, how much they hated it while we were just selling them and selling them and selling them.

Interesting.

And so it's way better to create an emotion and have people pick a side than it is to play safe down the middle when it comes to this sort of thing. I believe, I think it will work. Thank you so much for watching this clip of Service Drive Revolution. Now you can catch the full episode on YouTube, iTunes or Spotify or wherever you consume your podcast. If you have any questions, go ahead and post them in the comments below. Make sure you subscribe and hit the bell icon so you're notified when we post new episodes. I'm Chris Collins and you can find me on Facebook and instagram@chris.bulldog collins and I'll see you again on the next episode.