Short video transcript featuring Chris Collins offering advice to automotive service advisors and technicians on sales strategy. He endorses the 'good, better, best' approach and suggests sometimes eliminating lower-tier options so customers choose the best, using rapport-building to increase acceptance.
Why would the customer have any say in it whatsoever? Like, if they're due for it and it's legit, you got to, you know, you got to tell them what it is. I also like. I like the. The departments that do the good, better, best. And it's like, okay, well, we have an oil change, but it doesn't include the filter. And then what includes the filter? And then the third one's like. And you know the customer to some degree when you're doing good, better, best is like, what I've seen is you can eliminate the good and the better and just go with the best. And they'll do it because you're making friends with them. Petting the dog.
