An ALL-FEMALE Auto Shop??

In the news there is something called the Girls Auto Clinic by Patricia Banks. It was founded in 2013 to empower women to have equal roles in the auto industry by educating and employing women in a full service auto repair shop. So the auto repair shop is completely women with the idea of hiring and mentoring women into, into automotive. So do you, do you think that that is a, is a draw that consumers would go to a shop that's all female? Do you think that females would go to a shop that's all females?

I think there's a certain percentage of the market that will absolutely. I think when you look at, especially in the independent world or just consumer, you know, advocates overall the female buying power is huge for consumers. So I think there is a market for that. I kind of feel a little bit reverse discriminated. What if I wanted to go work in that shop, could I?

No, but you could open your own all male shop.

I don't think I could do that.

Why?

I'd probably get in trouble for doing that.

For having a shop that's all male. Well, how many females work in your shop that you own now?

I've had none apply. I've had over five.

You have an all male shop? No, no.

Some of my technician acts like girls at times. So they'll see their.

That's funny.

It's not, it's not a marketing tool because it's such a male dominated industry. There's nothing unique about a male owned shop. But if, if it's all females, there might be a tendency for consumers to trust a little bit more.

Well, so now you're bringing up, especially.

If you're a female, but now you're.

Bringing up the difference of a male service advisor from a female service advisor.

And there's a. I've always tried to get female advisors in any male dominated drive. I always think that having a balance balances out the shenanigans. And it also, it is funny though like, it's funny that female customers don't usually like female advisors, which you would think it would be the opposite. And I'm not saying across the board that's how it is. But females end up sometimes wanting a male advisor more than a female. And it is harder for females because still to this day, which surprises me, customers will be like, hey, can I talk to a man? When they're trying to explain about their car, which is crazy.

I think it goes deeper than that. When you look at human behavior, I think there are, when you look at the disc, for instance, you know, females can tend to be more in the higher eye. So they like to talk more, they relate more, they listen differently. Like for instance, if we were two girls having a conversation. See how I'm sitting here and I'm not. If you're listening, my shoulders are faced away from Chris. If you saw two girls sitting down and talking, they would move and face each other and open up more to, you know, the conversation. That's just the difference from kind of guys to girls. There's a lot of different behavioral differences females have than males do. So there's a different setting where people feel comfortable. And I do think that, you know, there is that innate trust that females have in a female service advisor. So I don't know. For me, it's not that I'm against an all girls garage or anything like that, but I just kind of think, look, the industry's here, we all need help. So I don't care what sex you are, if you're a good technician and you can diagnose cars, I got a place for you. Come work, it doesn't matter.

Yeah, I agree, I agree with that. But it's a cute marketing thing. And hey, if we can get more females into the industry, I'm all for it. Like, I think that it balances things out. It's hard to find female technicians.

It's hard to find technicians, period.

Yeah, it's easier to find female advisors and managers. And you know, some of the top managers we've had in our coaching group have been, have been female. So it's not, I think it's harder for females in a lot of situations because it's such a male dominated thing. And anything that tries to break that down I think is positive.

So what's interesting, and this is really when you dive deeper into this, it's not a male female issue, it's an industry issue. And when I look at my shop, what type of business am I creating to attract the talent that we want? So if I'm going after kids that are 17 and 18 out of high school and I'm going to go to the gate program and I'm going to get the brightest minds in the school and try to attract them to my business, well, they may not want to come work on the type of cars that we're working on or the environment that we have. So I've got to create a better business to attract the right type of talent. Right. And I think that's the same thing. Whether it's an independent shop or a dealership, we've got to raise our game to make it attractive for the talent that's out there so they don't go to other industries, whether it's male or female, and attract them to our business.

I agree. So, I don't know. I'm. I'm all for it. If I. If I was there, I would go visit that shop, but.

Absolutely.

Good job, Patrice. I hope it works out. If there's anything Jeremy can do to help you, please reach out to him. I will read his cell phone number on the air.

It's Nueva Cinco Uno.

That's funny. No, but that. It's. It's. That's good. Good stuff. Thank you so much for watching this clip of Service Drive Revolution. Now you can catch the full episode on on YouTube, iTunes, or Spotify or wherever you consume your podcast. If you have any questions, go ahead and post them in the comments below. Make sure you subscribe and hit the bell icon so you're notified when we post new episodes. I'm Chris Collins, and you can find me on Facebook and Instagram at Chris Bulldog Collins. And I'll see you again on the next episode.