Chris Collins argues advisors build relationships and trust that automation can't replicate, making them cost-effective intermediaries who prevent customer interactions from feeling like going to the dentist. Tools only work as well as their design, and most are ineffective without proper setup.
And so we're trying to automate everything. And you're if if you are building a relationship with your customers, and I would contend we're in the customer collecting relationship business, that's a purpose of an advisor. Like, if the customer could pull in the shop and talk directly to the tech, they're not. We don't need all that added expense. Right. Right. The advisor is there to endear the customer to us, to make friends, to build trust, and to make the process something that the customer doesn't rank up there with going to the dentist and getting a root canal, which is kind of where we sit. Right. And so it's, you know, all of these tools that we add in at the end of the day are only as effective as we design them to be. But most of the time, out of the can, they're not that effective.
