Short conversational excerpt from a YouTube video (Chris Collins, Dec 21, 2023) about how businesses view and prepare for winter seasonality. Speakers contrast low-sales expectations ("we'll slow down, traffic non-existent") with proactive preparation (e.g., adding shifts, preparing starting in September/October) and include a real-world anecdote.
What season are we in right now?
We're going into winter.
Okay. So if we're going into winter.
Somebody'S view of that would tell you whether they're going to have high sales or not.
That's right.
So what would be something that somebody with low sales would say in reference to winter?
We're going to slow down. Traffic is going to be non existent.
Okay. On the opposite side of that, what would somebody say to that? Same thing that's going to have high sales.
This actually just happened to me today. My buddy Adam, who runs a he's a fix hops director down in Naples, Florida, he said, oh, yeah, we prepare every winter, starting in September and October, because we're going to get busy, like I add on a shift, is what he said.
