Short conversational clip (Chris Collins interviewing Christian Lafferty) about how cultural norms in the U.S. Midwest—specifically indirectness and reluctance to say no—can slow business changes (e.g., store implementation of menus or pay plans). They contrast this with direct approaches in places like New York that produce faster, clearer results. The segment ends with an outro promoting the channel and contact/offer links.
I think that's a very honest answer, and I'm very.
In the process.
The thing that we would say is it's a Midwest thing. Like, the thing we always tell coaches is when we're. When we're helping stores in the Midwest and you've been there and you're working really hard and. And you getting along with everybody, and you. You assume that the manager and you have, like, a connection and you're doing good, and. And you go through the list of the things that have to be done when you leave, and then you follow up later or you come back a month later or whatever it is, and the things on that list weren't done. And then you ask them, like, hey, Christian, why didn't we put the menu in place? Or the pay plan or whatever it is? And they will say, oh, I didn't. I didn't think it was a good idea.
I decided not to do that.
Yeah, but. And then you're like, well, why didn't you tell me that a month ago? And you're like, oh, I didn't want to make you mad or whatever. And it's like, it makes me mad that you lied to me. And I assumed. I had an expectation that you were going to do what you said you were going to do. And meanwhile, the whole time, you never told me what you really. And I could have helped you through that.
Right.
But you. Now we've wasted a month, and that's something we have. We, the coaches always get blindsided by that. And it's a Midwest thing. You don't run in. In New York, they'll tell you, no, I'm not doing that. I think it's stupid. But for the most part, the co. The, you know, the coasts. It's a flyover state thing.
Yeah. Yeah. And. And to the. To the advantage of the. Let's take the New Yorkers, for example. In a lot of cases, you can get results really fast there because you. You tackle the thing, and when you leave that store, there's no concern about what's going to be done or not be done.
No, they'll tell you if they're not.
Going to do it, they're not going to do it. You address it before you leave and walk out the door. Yeah. So.
So it's a Midwest not wanting to break an egg.
But also, it's the long way to success.
Yeah.
It takes a long time.
Yeah. And I think at the end of it, it can be super. Because what happens. And I'm sure that some people probably relate to this is that, like, when you don't tell the truth and then you have expectations and like, they're not being met, and then you start to bubble up a little bit because you're getting frustrated. Right.
Thanks so much for watching this clip.
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You in the next video.
