Chris Collins discusses a popular book that's being widely gifted and shared. Christian frames it as a leadership book rather than just about hospitality, and it's sparking positive conversations that drive improvement across different areas.
I don't think that there's been a book in the last five years that has been so highly shared and recommended. Yeah, for sure. It's not even a close second place. So. And so you read it and then you were like, oh, yeah, no, we. And we've bought the book and given it to so many people.
And it has to feel really good from your point of view, to have created something, even if you had help or collaboration, that is creating such positive conversations and kind of improvement in many different areas. Actually, Christian would describe this book not as hospitality, but as a leadership book. That's what he says all the time.
