A short conversational YouTube video (Chris Collins) advising service centers to focus on existing customers rather than chasing new ones. The speakers emphasize simple, high-impact practices: make deep human connections with customers ("treat people like humans") and leverage preventative maintenance/inspections to create differentiated value. The tone is practical, direct, and advice-oriented.
So I believe the lowest hanging fruit, the way to differentiate yourself from other service centers, from even other businesses, other industries, is just to make a deep connection with the customer.
Treat people like humans.
Treat them like humans. Sounds super nutty, but it is the lowest hang of fruit because it is not that hard to be nice to people. Yeah, you can do it, I promise. Just try it today.
Another low hanging fruit that you just reach down and pick up requires very, very little work, but has a lot of leverage, like a ton of leverage, is to do more sales with the customers you have. Comes in two forms. I mean, it's an outcome of your systems, but it comes in two forms. Preventative maintenance, which saves customers in the long run, and inspections to prevent them from unforeseen surprises.
