Dr. Bill Graves unboxing his copy of I AM LEADER.

Dr. Bill Graves unboxes a special-edition copy of I AM LEADER by Chris Collins. The book arrives in elaborate nested packaging with bubble wrap, textured art, a QR code, and a coffin-like case. Graves reacts to the design quality and speculates the content focuses on personal leadership and a journey-to-leadership theme.
Questions this video answers
Chris Collins
I AM LEADER
February 10, 2025
Chapters
We got something special. It's a special box.
Not every box has what's in there.
That.
Okay, you see? I am leader.
I am leader. Rarely do I get this excited about something like a book. Pretty amazing, right? I mean, already. Is it a book for a giant already already? You gotta admit that you're impressed. And we haven't even opened it yet.
All right, let's dig into this thing. Chris, that is so special. That had bubble wrap around it. Honestly, ever. Have you ever bought a book that ship fragile with bubble wrap? But I mean, look, I would be thinking I was getting some kind of like porcelain dome wrap like this. Right? I mean, cool box. Right? There's a lot of thought into this. I mean, for everything marketing start. You have a box that has the name on it has fragile. Sure, it's in bubble wrap. This is not just a normal book.
Do you think? Okay, wait, so you're saying that maybe the fragile and all that, like all the. The stuff is just kind of like added on just for.
No, I. I think, I think that just separates this and says this is something special that you're going to get. Just like I just said, I've never got a book that was wrapped in bubble wrap and had. Yeah. Fragile on the side of it.
Yeah, I've never read, even read a book, to be honest with you. Right. Yeah. Pull it up. Hold up. Let me see.
Look at this.
Oh my God.
I mean, come on.
Dude. What?
Get out of here. Dude, get out of here. Look at that.
What is this?
Patterns. Right? You know, it's the first time I've ever seen you impressed about anything.
I. I'm so confused.
I've never. Well, your impressed look looks like you're confused. Look, evidently this is paint here. Do me a favor. I want you to come over here and feel this. How heavy this is.
Right. You know, the crazy thing is that this right here.
Yeah.
I mean I. I assume that I'm just gonna display this in my library like this.
Sure.
But I mean, I don't want to throw that away. I mean, would you throw that away? Yeah, I would think that if I was buying like some high end pair of sneakers.
That's what I was about to say. It looks kind of like a sneaker box.
Like you and you would have. I mean, look, maybe I could put like.
I mean it is cool. It's just kind of like if you don't know what it is.
And you can put photos in here.
Sure.
Excel.
Okay, let's go.
Not triple X, just single. Just think. Would you assume that, too. I guess.
So this is another box.
Right?
Right.
This is another box.
I'm assuming this is going to be the bookmark. Okay. For.
Huh.
Your books usually come with bookmarks.
Yeah. No, it's not. Look at this. Look at this. Look at that.
Oh, wow.
Look at this.
Okay.
For your office.
That's different. Yeah, yeah.
It's like a do not disturb sign at the hotel.
Okay.
You know, you slip it through the little thing.
I'm concerned about what this book's about. What is this book about?
All right, well, what do you think this is about? We already have one clue on the box. What does it say in the box?
X Leader.
I'm a leader. I am leader.
I am leader.
So what do you think about leadership?
Probably. I'm guessing.
Like, leader like what, though?
Like. All right, here we go.
All right, let's see here.
Activate your book. Activate your book.
There's a QR code on this.
Well, I'm not scanning it, dude.
And look at this. This is cool. What do you think this is right here?
Maybe that's the bug mark.
No, no, I don't. Could be. Yeah, could be.
What does that say?
I am a leader. Okay, here we go. Oh, great. Is it another box? I swear to God it's another box.
Oh, it's almost like a coffin.
Oh, it's two. It's two books.
It's two books. It's two books. Oh, so this is almost like. It's almost. It's a front door. It's a door.
It's a door.
It's a door to your door to leadership.
Now, this box I would use. This box is sick. I would use that for something.
I mean, it's badass, right? Yeah, it's a.
That's cool. Yeah.
This.
All right. Would it be wrong to be just like, where's the audio? Where's the audiobook for you?
Yeah, yeah. I mean, you don't get this on your. On audible.
You don't get.
You know, get this on audible.
Is this like a special thing?
I think. I think the art of reading books is going to be something of the past at some point, unfortunately, don't you think?
Okay, so this was given to you.
This is one of my good friends, Chris Collins. Amazing guy. And he sent me this book.
Okay.
Did he make it?
Yeah, of course he did.
He wrote it. He wrote this book.
Very successful entrepreneur guy.
He wrote this.
So you see. See those two books right here? Right. Tell me what you think about that. What do you think those are?
I think that one has to do with.
The journey and one has to do with. After you, you know, gone through the journey. Like, you have to figure out how to become a leader. And once you're a leader, this is what you do.
So I haven't read the book.
Okay.
I'm completely speculating here, but I am right here. I think this book right here probably tells you about who you are.
Okay.
Okay. Right. This is. This is a journey of yourself, I think. Let's look at this book.
There's a crease in there. Like there's something in there. Do you see that?
I see it.
Yeah. What's that all. Oh. Oh, wow.
Oh, it's a picture book. Oh, I love picture books.
I'm not gonna open this. I don't know what it is.
I'm assuming that this is purposely on this page for a reason.
Okay.
Purposely on this page for a reason. That we need to get through the book and get to this page to see what that card's about.
This is fascinating.
It's like watching. It's like watching a TV series on Netflix. So skipping to. To show 10 before you watch show number one.
Yeah. I need to see some of these pages. That is crazy looking. Wow.
It's cool.
That's cool.
So I'm assuming that this book right here is figuring out who you are. Okay. Okay. And I'm assuming this book right here is turning this person into this leader.
Yeah, that's what I'm thinking.
What? Doesn't seem like it would be hard to read.
I think these are one of those books that you want to sit alone where it's quiet and you can focus. There may not be a lot of words on the page, but the quality is better than the quantity.
Yeah.
And you'd want to read this page and really think about what you're reading instead.
It's less filler and more, you know, like, sometimes writers have to just fill out pages.
It's all meat. So there's no bread, fluff or lettuce or tomatoes or mayonnaise in this sandwich. This is just all meat.
All meat. Some cheese, too.
Very little cheese.
Okay.
Mostly me.
You like?
Just intolerant.
This is. This is books for someone who's lactose intolerant when it comes to one last thing.
Oh, wow, look at that. Confidential. I'm guessing you can't open them. We don't want to open that.
I can open it, but I'm not going to show you what it is.
Oh.
Best friends for the only fans.
Because we're only Fans. I don't know my assessment of this book.
A.
It's pretty freaking amazing for one. Everything, start to finish. I haven't read this book and it's probably the best. It's probably the best book I've ever owned.
I can see why you wanted to do an unboxing for this book. When you told me that. Oh, you were to do an unboxing.
Right. We did. With. We don't do a lot of unboxings ever here. We don't do a lot of product reviews ever. But I knew this was a special thing.
The question is, do we display it like this, Chris?
I don't know. I kind of like that.
Or. Or do I display it in this?
Yeah, I kind of like it.
The only thing about displaying like this is if you're at my house and this. I have this out on. On my coffee table. Yeah. It's easy for me to pop this open and show you. It's a little harder for me to take it out of the. Out of the book coffin. Yeah. And I think you can use the.
Book coffin for something else, though. Yeah, you know, I do.
I can use this for something else. This for something else.
Set your marijuana in there.
Marijuana is legal in Texas. You can put your marijuana in there.
No.
No. I don't know. Amazing book. I can't wait to read it.
I would let you read this if it wasn't so nice, but unfortunately you're going to buy your own if you want to read this. Yeah. I think anybody who wants leave your material. I get Anybody who wants to purchase this book, we'll tag Chris on the story and on the. On on the Instagram and tick tock. But I'm sure if you just Google I am leader. Chris Collins. You can probably buy this somewhere nice.
Nice.
Collins.
Shout out to Chris Collins. Highly recommend.










