When business slows, use the time to prospect past customers and referrals instead of waiting for deals to come back. Plan your marketing and events ahead of seasonal dips, and as a leader, control the narrative to keep momentum going.
June 14, 2023.
8333-ASK SDR (spoken as 8333-ASK SDR).
offers.chriscollinsinc.com.
Chris Collins.
You think about a service apartment. For the most part, we have more customers coming in than we can handle. But during those slow times, it's a really good opportunity for us to practice the skill which if we don't need it today, we'll need it in the near future, is prospecting and marketing.
So if we have customers that were here six months ago and the service intervals every six months, we could contact those customers. We could say hi to them.
That's not illegal.
How are you doing? I noticed illegal. Yeah.
Totally illegal In California.
And they hang up on you and they say, I don't know why you're calling me. Yeah, but so it's a really good opportunity because I think that that's something as advisors specifically is that they're. They're always used to it coming in. But I think that there's something about this, and maybe this is from my sales days where I feel like. But when I was responsible for my own paycheck, I was way more effective. But if I didn't have any ups coming in on the sales side, I went and created my own ups because I knew that there was someone that I talked to a year ago that either maybe they bought a car and are ready for a new one, or maybe they decided not to buy a car and now's the time and they just know somebody. Or maybe they just know somebody. That's right.
Yeah. So do you know anybody in the market?
I do. And let me give you their number. Like how even just calling and asking, kind of the universal reward you. But I think advisors don't have to learn that skill. But it's definitely something that they should have. And then I think marketing in terms of the thing that kind of popped into my head was some sort of an event. I think it's fun to have during a slow month.
Yeah. But so that would go back to not getting caught flat footed. And what we talked about before, where you're planning this two or three months ahead, you know, the peaks and the valleys in the year.
That's right.
Seasonality. If you're feeling that you're managing a slow month, it's because you didn't plan ahead and you're flat footed.
Yeah. Okay.
Then the other one I have is control the narrative. So a lot of times who's the most negative person in the department when things are slow?
The manager.
Yeah. Speed of the leader. Speed of the team. You have to control the narrative. You have to understand that the opportunity of a lifetime comes once a day. If you're willing to just give up and talk about the negativity, then everybody else is going to accept that as being okay. So you got to be the one talking about average per, maximizing every opportunity, getting on the phones, calling people that you know or do. But you got, you gotta, you gotta control the narrative. You gotta control the momentum, the thoughts, the beliefs, all that.
Yep. Good.
Thanks so much for watching this clip of Service Driver Revolution. We're uploading new stuff every day, so make sure you subscribe and click the Bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333-ASK SDR and we'll answer your question on the show. That's 8333 Ask SDR. For special deals on our books and training, head over to to offers.chriscollinsinc.com now that's offers.chriscollinsInc.com I'm Chris Collins and I'll see you in the next video.
