Games and Events Inject Creativity Into Your Culture

What is the one thing that an employee can give you that is the indicator of them attaching their job to their identity?

Creativity.

When somebody gives themselves, they vest themselves to try to make it better. Their creativity. They. They are making it a part of their identity. And what's the one thing we try to keep people from. From doing anything.

We just want them to follow the system.

No creativity. Yeah, but people that are creative are open. They're constantly trying to improve. Right.

They're creating Flamin hot Cheetos at the.

End of the day, but we're trying to make them closed and inside of a box. Oh, yeah, right. Remember that old saying, I mean, I hate it, but think outside the box.

Yes.

Yeah. That's kind of what that's about. Right, Got it. But creativity, we don't encourage it enough.

Yeah.

Another one that I have, how to reduce employee turnover and increase engagement. Gamify.

Okay. I've got a similar one to that. But yeah.

What does gamification do?

It unifies people for a common goal.

What happens when you're playing a game? Where does it take you?

To your childhood.

Yeah. And then it. And then in your childhood. It was fun.

I love that. Yeah. And I put down here.

Using gamification and tying it to goals of what we're trying to do. And then events are a really, really big thing as a reward for the gamification. So I dig that a lot. The pizza party doesn't seem to have enough pull. It's almost. People take that as a. There's like, there's memes and jokes about it on the Internet about how the pizza party is just like the biggest. I don't care about you.

On that note, doing things socially with your employees is a great way to get to know them and understand them. And, you know, if you're. If you're always working hard together, but you don't have any fun together, it's not a. It's not a real relationship.

I think that that's probably one of the best pieces of advice I remember you gave me. Not. It's been a few years. Yeah, it's been a long time. But I think I had said to you that, you know, man, it's really hard to be friends with your people. And then you had said, well, I don't hire anybody I don't like. And I thought about that for a really, really long time. And I'm like, yeah, you can be friends with your people. You just have to have boundaries. Right.

What do you mean by boundaries?

Let's Say that we're going to have an event. We're all going to go to topgolf and have a thing.

So us and our employees are going to topgolf.

Yeah. So I'm. I can probably guarantee that I'm one of the first ones to leave at the end of the day. Go out, have fun, and then I'm going to sneak out and let's. Because I think that you don't want to close the bar down with your people.

Sometimes having an experience with them that's a little extreme.

Like going until like sometimes I've gone with people and seen the sun come up in Vegas kind of a thing. And it's something that is bonding and that they'll remember forever. By the way. This is like a lot of things I'm saying won't fly for HR in certain places. Places. So understand these are high level relationships. It's not like I'm taking a porter or, you know, but like if you and I went to Vegas and I got you to stay up all night and have more fun than you've ever had in your life doing things that you normally wouldn't do, like how many things have I introduced you to that you normally wouldn't do?

Dozens.

Okay. And so what effect does that have on you? Really positive, but for the audience. Explain what that is.

Yeah. So I think that the.

It's creativity is one.

So encouraging creativity, artistic creativity is the thing I think that you try to impart on me the most. So we're.

What do you do when you, you realize that artistic creativity is way closer to what we do day to day when most people think they're different.

Yes.

So explain that.

So one of the things I would say is we do all these kind of these really, really neat things where we'll go to a museum or travel to New York and go there for a couple of days. And the thing that's never lost on me is that there's always a lesson. So coming back, I'm trying to think.

Okay, do we know the lesson when we're going there?

I think you do. I don't always.

I don't think I do.

Oh, okay. You just know that it's something that we need to experience.

Well, there's no way we won't learn something.

Right. But I always, I do feel like in a lot of cases you're going for a certain thing now the outcome might be better or different than what you thought it was going to be. But I do think that you have a little bit of strategy and when you're trying to curate the events. So I do think that you probably know, but I come back and I'm always like, what was a lesson? And how can I attach that to our business?

You were never on your own do that.

Nope.

And then what. What does that do to our relationship?

Oh, it strengthens it, for sure. Like, it's. We're having adventures together.

Yeah. And so we're in New York. We're up late. We're eating meals we would never have or drinking. And you're doing things that you wouldn't normally do. And I'm kind of controlling you. So you can't really leave early. Right. Because I'm controlling your agenda.

That's true.

Yeah. So in that, I think that. I think that a lot of people miss that part of it. And then I'm also.

I'm also broadening everybody's vision of the world. Yeah. In a sense. Right.

And I think everyone we've taken with us also gets that punchline.

Oh, for sure.

Yeah. That's really. It's fun to watch them.

The trip we took to Chicago.

Chicago is really, really enlightening.

And nobody in a million years would guess that that thing that we went to at that museum, nobody would say, oh, you're gonna fly all these people, put them up in hotels, and whatever that trip cost to go to that. But you can't explain that.

No, not at.

I saw it and I couldn't explain.

It, but I think it shows up in the stuff we do.

Well, it definitely had an effect on this library.

I was gonna say, right here is probably the biggest area where we. I think it got way better because we took that trip.

So if I. If I took a group of people to Vegas and we saw the sun come up, how many times do you think people have had that happen when they stayed up and saw the sun? Like, they went out all night, had a bunch of experience, and then saw the sun come up. Especially older people, like, maybe they did it when they were young.

I was going to say, at the very least, it would be decades since they'd done it, and it was a very different reason for doing so.

So then when I do it with them when they're older, I'm. I'm kind of reminding them of that playful creativity when you were young. Yeah.

Just like gamification.

So, yeah, that's pretty smart.

That's a cool connection. All right. You might have changed my mind on that. That's good.

Thanks so much for watching this clip.

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