Chris Collins lays out five steps to make a service department profitable: understand your financials, price based on outcomes, build systems to cut waste, hire the right people, and keep customers through relationships. Retention drives vehicle sales downstream.
So how a service department becomes profitable. Number one, the manager has to understand the financials. Number two, we have to have a pricing strategy that's designed for an outcome and know how to sell. We have to have systems in place that are effective, that reduce inefficiencies. Number four, we need people, the right people in the right systems. And number five, we need to retain customers and have relationships with them, not treat them like a number or make them endure unthought out bad system. I love it. If we, if we retain them in service, what do they end up doing? And doing what? Buying a car.
