Chris Collins argues that fixed operations success requires both profitability and customer experience. His advisor training produces 20-30x returns for some clients, with one example turning $1 into $160 in valuation.
Profitability and the customer experience.
20–30 times ROI.
$160 ("$20 times eight ... 160").
One dollar ("they paid us a buck").
So when we say, like, the two most important things in fixed ops are profitability and the customer experience, a lot of trainers out there, like, well, we'll do advisor training, but they don't even look at what their advisor training does to the profitability in the bottom line. They could care less. They don't want that responsibility because it's harder. The way we're doing it is way harder. We're judging ourselves on the roi. Right. But when some of our clients are getting a 20, 30 times ROI on what we're doing for them, we're making them. So if you take $20 times eight, what is that? 160. So they're making, they're, they're. The valuation is 160 on the 20. Yeah. Does that make sense? It makes a lot. And they paid us a buck to do that.
