A persuasion strategy that skips logical steps so someone reaches a conclusion they already want. Frame it as a win-win, and their brain does the work for you. The speaker calls this approach a net positive situation.
In 60 seconds or less, kind of just tell me, how do you outsmart everyone? You outsmart everyone by making their brain skip steps so that they reach a conclusion that they actually already like and already want. And you've taken specific actions to get them to that outcome. Because if you can get people to a conclusion that they already like and that conclusion benefits your outcomes, it's a win-win scenario. It's what we call at CIA a net positive situation. Some gain because you've won and they've won. But the magic is that you outsmarted them to get them there.
