How to Become a Customer Collector

Clip from Chris Collins' YouTube show 'How to Become a Customer Collector' where a caller, Daniel from Plano, Texas, asks for advice on moving from parts to service advising at a mom-and-pop shop. Hosts emphasize using conversational scripts, removing 'parts hold' language, asking 3–4 personal questions to learn what matters to customers, and prioritizing relationship-building (treating customers like family) over focusing solely on the vehicle. The segment closes with a subscribe/CTA and offer link.
Chapters
Can we go to a question? Let's answer a question from the audience. Remember, the phone number, if you have a question, is 833 3, ask SDR. That's 8, 3 3, 3, ask SDR. If we play your question on the big show, we will send you a little love package, like an sdr. T shirt, mug, hat, notebook. Maybe something else. Maybe we'll throw a bulldog in there. See? Depends.
Not a real bulldog.
Yeah. Give Olivia away.
How dare you. I'm not comfortable with you.
You have your favorites.
I do? Totally.
Hey, Chris. This is Daniel out of Plano, Texas. I just became a service advisor, and I've been in the parts industry for over eight years, and I just started doing service. Now I work at a mom and pop shop, so I'm not exactly sure what to expect as far as service advising goes. What's the best way to maximize my time by collecting customers and also.
Gaining profit from being at a mom and pop shop that is making over a million dollars a year. I just started watching your show. Your advice is so great. I listen to it regularly. Thank you again for taking this call. Hope to hear you soon.
Daniel from Texas.
Like it? So let me start part of being. Making that transition from parts to service. Daniel, that's all about scripts. So I know the script that you've got in your head already. Parts hold.
Parts hold. You've got to get. It's got to get out of your vocabulary. What you need to learn to say, I was just going to call you.
So.
The difference between working in parts and being a service advisor is just your excuse.
That's it.
Parts old versus when a customer calls you, you go, oh, I was just.
Going to call you.
All day long, you're like, I was just gonna call you.
Daniel's on his way to being a legend. My training is complete.
Are you gonna send Daniel that T shirt?
I think Daniel, let me know if you want it. It's all yours, buddy.
That's funny. I think, Daniel, the best thing probably to think about is connecting with customers, about the things that matter. Collecting customers is all about becoming their trusted friend. So remember, the car is a commodity or the truck is a commodity. What separates you from everybody else is the relationship you have with the customer. So when a customer pulls in, instead of saying, what brings you in today? Or what's going on with the car? Talk about, oh, hey, where are you headed today? Where do you work? Well, oh, you have three kids. What are their names? What do they do? What do they like? Are they into video games? You know, if you ask three to four questions about any given path, the customer will lead you to what's important and then talk about that. Talk about what's important to them. And the vehicle and the service side of it is the secondary dialogue. It's the co star, it's not the star of the show. Make the customer and your, you know, your friendship with them and treating them like family the star of the show and make the costar the maintenance and the repair of the vehicle because, let's face it, there's a, I don't know, 180,000 service centers in this country. What really, really matters is, is your relationship with those customers more than anything else.
Yeah, that's perfect. The 180,000 service centers. But you're only at one of them, so make that the differentiator. You got to be the reason people are seeking.
Thanks so much for watching this clip of Service Driver Revolution. We're uploading new stuff every day, so make sure you subscribe and click the bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333-ASK SDR and we'll answer your question on the show. That's 8333 Ask SDR. For special deals on our books and training, head over to to offers.chriscollinsinc.com now that's offers.chriscollinsInc.com I'm Chris Collins and I'll see you in the next video.










