Short YouTube clip (Service Driving Revolution) with Chris Collins discussing how to attract younger generations into automotive technician careers. He contrasts current cultural associations (e.g., Geek Squad, Google campus) with nostalgia for car posters and hands-on rebuilding (chevy Nova, monster trucks), argues the industry is losing youth association to movies like Fast and the Furious, and asks for audience ideas on changing stigma and reaching children as young as 10–11. Clip ends with subscription CTA, a phone line (8333 Ask SDR) and a promo URL.
Questions this video answers
September 7, 2022
8333 Ask SDR
offers.chriscollinsInc.com
Around 10 or 11 years old
Chapters
Yeah. So it's probably time that we. We start. We start working on that. Like, you know.
If you're a kid growing up and you can. You can be an IT guy and go work even at Best Buy in there, what is. What are the kids from Best Buy called? The. Like, the something Geeks.
Yeah, Geek Squad.
Geek Squad. Like, the Geek Squad at least gets a cool car to drive around. They look like the, you know, nerd version of the A team.
Right.
Still cooler than most of the lunchroom. You know, what we're doing for technicians. And then I would think about the.
Google campus and work backwards. Like some of the cool stuff they do for their people.
Yeah.
Just that it's a hip place to go.
We definitely have a challenge. I would love to see in the comments or send us some emails too, at infohriscons, but I would love to see what you guys think about how we could not only change the stigma of people wanting to come into our industry as techs, but also how are we going to get younger kids, and by younger kids, I mean, like 10 or 11, to see our industry in a different way? And there's. There's a lot of things that used to happen to us psychologically that I don't think we were conscious of.
But.
But most of the time we had posters on our wall of cool cars, Right? Like, you'd have a poster of a Corvette, or you'd have a poster of a Mustang or a truck or a monster truck. Right. Remember I used to go watch the monster trucks and how cool that was? Race cars. Bigfoot. Bigfoot.
We really don't. We don't do that in the sense that there's a lot of kids out there that are into Fast and the Furious and that sort of thing. But from an industry, we're losing that nostalgia. We're handing that to the movie industry. But those kids that are into Fast and Furious attribute that thing to the movie, into a lifestyle, not to being Attack. Yeah, there's a separation there that we're losing.
In the association where they don't associate tuning of the cars with. With actually being the tech.
Yeah, that's interesting.
They don't have a poster and they're not like.
A lot of the guys that we have working for us that started off as techs. I've done this. Like, you ask them, like when you were 15.
And the answer is, oh, yeah, I rebuilt a Chevy Nova or whatever. Yeah.
Before they could drive, they were rebuilding it. Right.
Rebuilding an engine or, you know, working on something mechanical. There'd be a tractor or a car or something. But they were tearing stuff apart and putting it back together. And there's a feeling of accomplishment that comes with that, that then you attach your identity to that. These kids are they're watching it in a movie, but they're not associating it with us as an industry.
Thanks so much for watching this clip.
Of Service Driving Revolution.
We're uploading new stuff every day, so make sure you subscribe and click the bell icon so so you don't miss out. If you have a question you'd like us to answer on the show, call 8333 Ask SDR and we'll answer your.
Question on the show.
That's 8333 Ask SDR. For special deals on our books and training, head over to offers.chriscollinsinc.com that's offers.chriscollinsInc.com I'm Chris Collins, and I'll see you.
