Short conversational clip from Chris Collins' Service Driver Revolution channel discussing Hyundai's $55 million naming-rights deal for Georgia Tech's football stadium, Hyundai/Kia dealer experiences with engine recalls and dealership operations, and Hyundai's planned $5.5 billion EV/battery plant in Savannah, Georgia. Closes with a CTA (subscribe, call 8333 Ask SDR, offers.chriscollinsinc.com).
Questions this video answers
$55 million
$5.5 billion
8333 Ask SDR
Chris Collins (Service Driver Revolution)
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This is interesting because you just kind of segued perfectly into it. But our friends at Hyundai, they just made a 55 million dollar deal to put their name on the Georgia Tech football field.
Do you remember the mascot of Georgia Tech?
Well, I know Georgia is a bulldog.
That's right.
But Georgia Tech, I don't know.
I believe they are the yellow jackets.
Oh, how's that significant to a Korean manufacturer?
Not quite sure yet. Other than the Korean manufacturer does get stung sometimes after the fact. So.
Because of recalls on engines.
So do you know how much they spent last year on recalls? On the engine recalls? It was pushing a trillion dollars. No.
How can they afford that?
I don't know.
A trillion dollars on a trillion dollars.
On engine recalls is how much it costs.
That's a real stat.
Yeah, well, they're also.
So they're opening that they made the deal with Georgia Tech is that they're building a 5.5 billion dollar EV factory battery plant in Savannah, Georgia.
Hey, can we, can we talk about something funny? What, how many, how many Kia dealerships get on a strategy session and when you ask them like, hey, so what's going on? They say we need advisor training.
Oh, quite a few.
And what they need is seven techs.
Yes.
They got engines laying around. Like if, if you're working in a, in a different manufacturer. The one thing about. Yeah, it's, they got engines right everywhere.
And I don't care how much you train an advisor, it doesn't change the fact that like if it's three months.
To get your engine later, you got to get the work done.
You got to get the work done. So yeah, it's funny. Yeah, they, they feel like it's one thing and then it's another.
Like our advisors are, they need training and they don't communicate. You're like, yeah, they're scared.
Like we're just trying to keep them from committing suicide when they leave.
Like it's just, it's a more the turnover at advisors. Can you imagine?
Yeah, it's. But you know, it's funny to see we've got a couple of dealers that have figured it out and the way that they, they, they have a really good way that they run the engines through and, and believe it or not.
Some, we got some incredible Kia dealers in our coaching group.
So many. So.
Yeah. And so many of them went from losing a lot of money to making a lot of money in just crazy time.
The turnaround time is really fast on those because they just figure out the recipe really quickly. So yeah, kudos to our clients that are Hyundai and Kia dealers. It's fun to watch. So, yeah, Hyundai Stadium for Georgia Tech. Great.
Thanks so much for watching this clip of Service Driver Revolution. We're uploading new stuff every day, so make sure you subscribe and click the bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333 Ask SDR and we'll answer your question on the show. That's 8333 Ask SDR. For special deals on our books and training, head over to offers.chriscollinsinc.com that's offers.chriscollinsInc.com I'm Chris Collins, and I'll see you in the next video.
