9:34

Chris Collins (Syndicate X Library) critiques the modern self-love movement and argues leaders should stop obsessively trying to "love themselves" and instead focus on liking themselves and externalizing value to others. Using metaphors (a squirrel hunting for a nut; locking oneself in a room with lube; sunglasses on your head) and short street interviews about "what is love?", Collins claims self-love as a continuous project becomes narcissistic and unhelpful. He advises leaders to provide value, pursue missions bigger than themselves, improve craft, seek collaborators, and derive belonging and reciprocation from serving others. He references his own leadership book (two volumes: self and leadership), Nathaniel Branden's quote from Six Pillars of Self-Esteem, and Rumi to support his thesis.

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