Chris CollinsHelping Struggling Dealerships Build Profitable, High-Performing Service Departments | Automotive Coaching Expert | CEO

Number 4 of My Top 7 How To Win Friends and Influence People By Dale Carnegie

15 Nov 2023 · 0 min

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A short YouTube clip (Chris Collins) discussing Dale Carnegie’s How to Win Friends and Influence People. Collins describes making the book required reading for new hires while running his business (~420 employees) and recounts an anecdote about obtaining more copies at a Borders in Orange County and an interaction with a cashier.

Questions this video answers

How to Win Friends and Influence People (Dale Carnegie).

About 420 employees.

Borders in Orange County.

Dale Carnegie.
How to Win Friends and Influence People. I made it required reading. When I was running this business, I had, like, 420 employees. I made it required reading for all new employees.
HR would.
Give people the book, and then I would ask them, like, you know, what they learned from the book. And, of course, varying degrees of participation. But I remember one.
Time, the HR department was.
Out of the books, and I went to the Borders in Orange county, and.
The cashier.
There was a younger kid. He had a plug. Bugs, you know, that stretch your ear. He had a nose ring. He had a mohawk. He's checking me out, and he goes, I read this book pretty good. He goes, you just got to realize one thing. Everybody's walking around with a big me on their forehead. And that's really the truth. Everybody's walking around with a big me on their forehead. And if you want to make friends and you want to influence people, you got to forget about your me and you got to focus on their me.