A short YouTube conversation between Chris Collins and another speaker about a startup idea: a professional pet-party service called "Potty Animals" that organizes birthday parties for pets (cakes, games, doggy bags, themed treats). Chris shares personal anecdotes about his four bulldogs (including a dog named Lola whose puppies were given to friends) and mentions prior experiences using an expensive Beverly Hills pet-party space (~$3,000). The speakers discuss backend monetization opportunities tied to the parties—high-end collars, subscription dog food, birthday cakes/cupcakes, custom treats, pet gear and apparel—with the entrepreneur targeting well over $100,000/year in revenue. Dogs' birthdays are noted as being in July.
Questions this video answers
February 19, 2019
Four
Lola
$3,000
Well over $100,000 a year
Chapters
So you have an idea for a pet company?
I do. So what would you think of, like, a professional pet party thrower? And I would call it Potty Animals. Like, party animals, but potty animals. So basically it would be like a professional party for your animal.
I think that's genius. Potty also can mean little boy, little kids going, being potty trained. Right, too. But I like it. And so what would happen? You would come around and you'd have a cake and throw an event for pets.
Yeah. So it's exactly like how you would throw your kids birthday parties, but you would be throwing them for your animals, you know, so for their bark day, their birthday, you'd throw them, you know, a nice big birthday party. So obviously the cake would be made for. For dogs, and you'd invite, you know, other dogs to the paw tea, and they'd all go home with, like, doggy bags of stuff. They could play, like, fun little games of fetch and, you know, tennis balls and have Scooby snacks and, you know, have some fun punch, you know, that maybe looks like toilet water or something like that.
Yeah. So let me tell you my experience with this. So I don't know if you know this, but I have four bulldogs, and.
Nice.
I bred the prize of our pack, mama, Lola. So we bred her with the top, you know, winningest bulldog alive. And she had these amazing puppies. And I could have sold the puppies for a lot of money, but I wanted to see them again and know who had them, so I gave them to friends. And then a couple times we've had. On their birthday, which is in July, we've had all the dogs get together. And there is. And I won't say it because they're your competition. And I don't. I want to promote you and not them. But there is a pet company here in Los Angeles that's in downtown in Beverly Hills that has a space to do that. And I want to say. I want to say, like, all in, we might have spent, like, $3,000 for that, because they do like a cake. And so I think it's a genius idea. How much do you want to make a year?
I want to make well over $100,000 a year.
Okay. So if we. If the. So there's a back end to this party thing. One of the back ends could be. And do you understand what I mean by a back end?
No, tell me, what do you mean?
Okay, so like, say you go to a gym and you work out. The back end is you can get a personal trainer. You, you can buy premade meals, you can buy clothes. They have like a little protein bar where you can buy supplements and things like that. That's the back end. What would be the back end? So can we sell high end collars when we're doing it? Can we sell subscription dog food?
Yeah, exactly. Or, you know, or birthday cakes, you know, birthday cakes, cupcakes, custom treats.
You know, pet gear, collars, leashes, you know, birthday sweater, birthday neck chip, like, you know, all those things that are associated with their birthday.
Right. Okay. I think the best one for you would, to do would be dog food. And so all of the dogs that come before they come, like you say, we need to know which dogs are going to be there and all that. And you, you kind of like it would be normal to ask if they've had their vaccinations and all that. Right. Part of. But that could create a sales opportunity where you're like, what food do they eat? Right. And then you could, you know, you could offer to them that you'll deliver the food to them and then you have continuity. Like every week you're delivering, like for, for me, I get a couple bags of food delivered every two weeks because my, my little bulldogs eat a lot of food, but it's delivered, delivered on subscription. So that can be very lucrative for you because people want the convenience of not having to go to the pet store to get it. And then every time you deliver the food, you could do, you could lay a little brochure that shows the collars and everything else that you're selling and have like a, you know, you could sell other things. And the thing that happens is the birthday party, pet party thing becomes the front end and the excuse for you to then sell the dog food. And the dog food subscription becomes the biggest part of your business very quickly.
