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PREVIEW: Imagineer Joe Rohde on Books That Changed My Life

2 Sept 2026 · 1 min

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In this preview, Imagineer Joe Rohde reflects on the nature of creativity, arguing that creative work succeeds because of underlying structures, much like a plant’s roots are shaped by its pot. He describes creativity with vivid, poetic imagery—diamond stars, golden suns, and dancing jewels—while emphasizing that humans are narrative creatures who constantly construct stories about themselves. Rohde stresses that participation in creativity is a choice, not a forced transformation, and introduces the question of how the book How to Grow a Good Brain altered his life, hinting at its profound personal influence.

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Things that work, work for the same reason as anything else that works. Creativity works because of structures. Creative people's struggle in organized systems is actually a mathematical struggle. Just like growing a plant in a pot, you pop it outta that pot someday and all the roots are shaped just like that pot. Diamond stars and golden suns and red, green, blue, and purple jewels that kicked and wiggled and danced in a restless ballet of the sea. Humans are a narrative creature, so now we're telling ourselves what happened, and that is already narrative. Wow. It's not obligatory that you unbecome who you are to participate in creativity, but it is obligatory that you choose to participate. The big question, how did How to Grow a Good Brain change your life? This book—