Chris Collins argues that mobile service must be fully integrated into a business model—not treated as an experiment. Using an anecdote about under-resourced weekend service departments, he stresses that the BDC should actively offer mobile service, marketing and internal commitment are required (‘propaganda’), and half-hearted attempts are likely to fail.
Like, you got to make it a part of your business. Do you know how many. Back in the day when we started opening service departments on Saturdays or Sundays, and there would be the. The manager that would open on Saturdays, he would only have one advisor and two techs there. He would only make four appointments. Like, it was. It was never part of the plan. And so it was never really part of the plan or the system and it didn't work. If you're going to have mobile, you need to make it a part of the business model. The BDC needs to offer it. You need to tell everybody that you have need. It's like propaganda. You got to get it out there and you got to embrace it and you got to commit to it. It can't be a. Well, we'll see if it works. Because if it's a, we'll see if it works. It probably won't work. It's like people that say, try, like I'm going to try to win the race, but really what they mean is the victory is not in the winning.
