Service departments drive the next car sale through intentional, coordinated effort. Retention doesn't happen by accident. It takes purposeful actions across multiple touchpoints to turn one-time buyers into long-term customers.
Service sells the next vehicle. I think the name of the game or the word of the week is intentionality, right? Like you just have to be intentional in what the thing is. If retention is the thing, then how intentional are we being trying to get that retention, right?
Yeah, and it won't be just one thing. It's a bunch of things.
Nothing good happens by accident, right? Yeah. Yeah, well said.
I heard a GM say the other day at the store, he said, we just date the customers, the service department marries the customers. Okay, I know, I really like that.
