Slow Times = High RO Value

During slow business periods, don't rush your staff. Instead, use the time to practice thorough inspections and upselling techniques. Over-communicate with customers, offer pickup and delivery, and run training sessions so your team is ready when business picks back up.
Chapters
When it does happen to you, I think that the, the natural tendency is to say, oh my gosh, we're having a terrible month or we're having a bad month. But there's a couple of different ways to look at it where I think that you can drastically improve during those specific times. So I've got a couple of things written down here. I know you've got a few too, but the first thing that I have written down here. Slow times equals high RO value.
Yeah.
So that was one of the most.
People don't focus on that. They, they just want more traffic.
Yeah.
But you really should be doing more with less than your average per ticket. Should go way up.
Yes. And this is where leadership really comes into play because especially so with, with advisors and technicians, I see this happen a lot during slow times is believe it or not, they rush when it's slower. I don't know why that is completely. But I'll notice a technician will go really fast through a job because they're worried if they don't get to the back to the next ticket that they're not going to get another one. So they might, they might blow off a car, not do as good an inspection, really go fast through a diagnosis, hoping to get to the next car which they would perceive as a home run. Same thing with advisors. They might do like a five minute write up because they want to be ready for whatever the next thing is. And what happens is that they're just, they're letting $100 bills just roll out the door. Everybody.
Yeah. So it's a good time then to practice the fundamentals. Focus on the fundamentals of petting the dog, checking history, inspecting all of the, the important, you know.
Kind of difference makers that actually increase your average purse. So dotting the eyes and crossing the T's.
Well, I also think too, it's a really good opportunity to, to prove to the customer that we can over communicate with them. Mm.
Yeah.
So every time we say I'm gonna contact you at 10, we should be able to get to him a couple of minutes early. We contact them more than we've ever contacted them before, make them feel really, really special. Also really good time, pick up and delivery is great. Even when people don't ask for it, say, hey, I've got somebody available, I could drive the car back to you, save you the trip to the dealership. Like it's just a really good opportunity to go above and bob and beyond.
Yeah, that's good. So in that spirit of practicing the fundamentals you would want as a, as a manager to get people to come in 15 minutes early, talk about the fundamentals, do some sort of training, role play, and then watch them execute, reinforce behavior. Organized training and an organized kind of approach to it, right?
Yeah.
Thanks so much for watching this clip of Service Driver Revolution. We uploading new stuff every day, so make sure you subscribe and click the bell icon so you don't miss out. If you have a question you'd like us to answer on the show, call 8333 Ask SDR and we'll answer your question on the show. That's 8333 Ask SDR. For special deals on our books and training, head over to offers.chris collinsinc.com now it's offers.com chris collinsinc.com I'm Chris Collins, and I'll see you in the next video.










