Sonos is a Communist Country, Rick Rubin Fooled Me & A Special Kind of Love for Jordan Peterson

Foreign.

So I don't know if anybody out here has Sonos, but I do not understand for the life of me. I got caught up in the marketing, and I saw this video with Rick Rubin. And so Rick Rubin's in Malibu in his house, and I'm a huge Rick Rubin fan, and he's sitting there listening to the Sonos speaker in the middle of some room on the beach. And, you know, I love Sonos, and I help tune it or whatever. And so, like, okay, I'm buying the Sonos. I buy the sonos. Probably like $900. It's the big one. And I put it in my bedroom, and then it just tortures me. And I've spent so much money on it, I can't get rid of it. But Sonos has a proprietary app, and you can only use music.

Not apps, but you can only. You can only access it through, like, itunes or Tidal or Spotify. But if you want to play YouTube, good luck. So you're. You're in your bedroom, you're laying in bed. You want to watch a Jordan Peterson video. You can't go to hell.

Is that what you do when you lay in bed?

You want. Yeah, basically. If Jordan only knew. If. If Jordan Peterson only knew.

Trying to get him on your show. Maybe we shouldn't admit this.

I'm there in bed. What do you imagine? I'm wearing Jordan Peterson when I'm watching your YouTube videos? Well, I'll leave that to you, but. So you want to watch Jordan Peterson on YouTube? Forget it. You want to watch a video in Dropbox or listen to. Okay, here's another thing. I have these hypnosis things that Dr. Pratt made for me that are great, and one of them you fall asleep to. Can't do it, because you can't go from Dropbox into Sonos. And then you go online and you read in forums and there's, like, these people that have figured it out, but it's like $200 for that. Hasn't been updated in two years and doesn't work anymore in the forums. And it. I don't know. I gotta. I gotta get rid of it. Are you in the market for a Sonos?

I am not. Unless it's free.

Because I wonder if I could sell it on ebay.

I'm a peasant. But is it. Is it that everything has to go through the app?

Yeah. So it's all controlled by the app. It's not like Bluetooth. It's through WI Fi.

So you can't just connect? No, that's really dumb.

Yeah. So the only thing I have turned on in there is Tidal and itunes and so anything. I don't think you can listen to podcasts on there, are you. Which should be a sin.

You're a title subscriber.

Yeah, I love Tidal.

You're the one.

No, there's more than me. All right.

There's like 10.

Yeah, we're a close knit group. We're all Kanye fans. You don't like Tidal?

I actually haven't checked out Tidal because I don't have Sonos.

No. No title. You can use it on your Android or your phone, but. No, it's great. J, support Jay Z, Come on.

I will. I'll support Kanye. Oh, he pulled his stuff off, didn't he? No, I thought Kanye was.

No, they just owe him money, I think, or something. This stuff's still on there.

So that's your first paperweight.

So the Sonos is a paperweight. If anybody's in the market for a Sonos, let me know.

Discounted.

Yeah, for sure. Because I'm thinking about getting the bang. Olfsen. Because I have the bang often that I use when I box in the morning. And it's great. It's Bluetooth. It's easy. Just comes off my phone. No problems. No, no. Communism, it's a. It's a capitalist. Sonos is a communist country, is basically what it is. It's communist. It really is. And I don't understand. Their stock is all about control. They're selling. Yeah, they're. They're trying to control me, and that doesn't work. I'm an entrepreneur because I can't be control.

Free spirit.

I don't want to go to a 9 to 5 job every day and clock in. I want to drink at three, laying back, smoke cigars. Yeah.

Watch. Jordan Peterson wearing a beard.

Yeah, just a beard. All I'm wearing is a beard. For you, Jordan. Okay, the second paperweight. You ready for this?

Yes.

Okay. So we here at our little company.

The. The Chris Collins side of it, not really the syndicate side, although there'd be a little crossover. Need a full time writer, and we've struggled with this. And so Patricia in our office, our Patricia extraordinaire, we, we've hired so many paperweights as riders. They last like a day, they last a week. One time we had one last a month. And then after a month, they hadn't basically done anything.

Does the description say sit on paper or actually write on it?

No, it's. Yeah, it's right on it. And so We've gotten better and better at interviewing for the position. And we.

I was beating her up at a morning meeting about it a little bit, and she's like, oh, no, you're an alcoholic. No, this was before that.

Okay.

She says, I got a guy. I'm really excited. You're gonna love this guy. He. He. He worked and produced on a network show. And I'm like, okay, bring him in. So they. They've all Skype interviewed him. They've talked to him on the phone. They're. They're super excited. So the guy comes in to interview, and I'm like, man, I. I don't know. I. I just got this feeling like he's in his 40s. He. He just doesn't seem like my kind of go get him guy. And really, the ideal person for that position is somebody who's like a Viceland reporter, like, more than a writer. Because I can write. I can figure out the writing part. What I want is somebody who can go out and find content that nobody else can find. I really want somebody who will dig and dig and dig until they'll find. Because there's so much great content out there, right? You can pull up YouTube and learn how to sell more. You can pull up YouTube and learn leadership, right? So if we're going to put content out there that we're going to sell, it has to be content that comes from real facts, real studies. It can't, you know, it can't just be a great title on a book and lay it up. I want. I want my theories backed by real studies. And I want, I want somebody who I can tell, hey, this works in business this way, but tell me why it works. Go find the Stanford study that justifies why it works. Because I feel like in training, when you back it up with a story and a study, it sticks with people, and then they can go implement those strategies right away. So I'm telling this guy in the interview, I'm like, I don't. I don't see it. Like, I, I don't see that you're gonna go do this research. And he's like, no. On TV shows, it's crazy. I had to pull all this stuff out of my butt, and I'd be up until one in the morning on deadlines. And weird thing about Scientology too, that they were chasing him.

Wait, what?

Because he did it. He did a show. I passed that. He did a show that involved that church. And then I guess everywhere he went, they would call and harass him, and allegedly, I Don't know. I've heard they do that. Well, yeah, I saw it going. Clear.

I mean, I don't want to talk bad about him because I don't.

Because you're scared of them.

I don't want him to chase me. But in a lot of those shows they do go after the people that actually try to expose them for, for whatever.

I wish we can start a gang like that. Is it really. There's a couple people I'd like to really send my congregation after.

Yeah, I mean, we could, we could give it a shot.

I just want these people to walk out of their house and my people just standing in their driveway staring at them like, that'd be awesome. They don't have to beat them up or anything.

Just stand there, don't speak, just stare.

Yeah, just like follow him to work, whatever. Just drive them crazy. So.

I'm like, okay, this is the, this is the thing. I don't know that this guy is gonna make it, but he tells me he, he hits a deadline, he works until one in the morning. And so I'm like, okay, let's do a one week test. And so you're gonna come in, you and I are gonna sit for three hours, we're gonna go through some content, and then I want to see how fast you can turn the content around and how good it is. So we sit for three hours and I immediately get the vibe that I'm dealing more with the Charlie Brown than a Michael Jordan, if that makes sense. Do you know what a Charlie Brown is?

Well, they're both bald, so they are both bald.

But that's where the commonalities end. So a Michael Jordan's a performer, a Charlie Brown, you trust them with the keys to the building. Like they would come in on time, they would show up on time, but they're never going to really perform at a high level.

Right. So they're present.

Yeah, they're present that you can, you can trust that they'll be on time, but that's about it. They're not gonna, they're not gonna show you any magic. So I'm getting a feeling that that's what we're dealing with. So at the end of the three and a half hours, we went over a little bit, I got other people waiting, I gotta be in another meeting. And I'm like, okay, well you know, work on this the rest of the day today and send me what, what you do tomorrow. Oh. He says, well, no, I'll, I'll have something for you by Tuesday. This Is Thursday morning, Thursday morning? I'm like, no, I want to see something by, at least by the weekend. Now I'm negotiating backwards, right? I'd like to see. Can I have something to read on Saturday morning? Like with a cup of coffee? Well, we'll see. But Tuesday? And I'm like. And he goes, well, I can only write like three hours a day. And I'm like, you're a full time writer. How do you write three hours a day?

Does he have carpal tunnel?

No. Well, you, you're typing, right? Yeah.

But if you type a lot like, your hands get hurt. I mean, I'm not trying to make excuses for the guy, but.

Okay, so he's a paperweight.

Yeah, clearly.

Like, so I told Patricia, get, get me a real writer. Come on. Like, I want a young kid that, that loves business, that wants to dig in, wants to learn something, wants to go to the library, wants to learn from me. Wants to create amazing content, wants to make. The thing with these people that drives me crazy is they don't give a shit about our audience. It's them. Like, I want to get past you. I want to get to. Why don't we try to create something great in this world for our audience? Why don't we change their lives? Right?

And that's where I come in. No.

No. So the writer, like, how do you even call yourself a professional writer if you're only willing to write three hours a day?

I like, I know writers that like, okay, for example, Jordan Peterson, he says he writes three hours a day when he's writing maps of meaning. Every day he wrote for three hours. But that's maps of meaning. We're not, we're not trying to do that.

Yeah, that's really.

We're writing a book on customer service. Yeah.

That's really deep stuff.

Yeah. Like, this is like, you know, smile and, and pretend you like people.

And you're also telling this guy basically what to write.

Yeah, no, basically he's taking my stuff.

This is more dictation.

Well, you're adding.

With some research.

You're adding research to it and. Yeah, so if anybody knows a good writer out there that is.

Like a Vice style reporter that wants to dig, wants to learn, I will pay that person to learn. This would be, this would be a Harvard Business education. Probably better because. Because we're the street smart way of doing things in business. But I need a, I need a writer, somebody really talented.

Leave the ego outside.

Yeah, it's about, it's about our, it's about our audience and our clients. Let's create something better than what's out there for free. Something that changes people's lives. That's the thing. And then the third one is our social media is a paperweight. It's a paperweight. I have less followers on Instagram than I had a month ago. Two months ago.

Corey.

Yeah. Facebook. How many more followers do we have on Facebook? The only reason why I have more followers on YouTube is the Gillette. The Gillette video we did. Yeah. So that's my third. Paperweight is social media. Thanks, Corey.