A short conversation from a Chris Collins YouTube video arguing that businesses should focus on increasing sales from existing customers rather than spending heavily to acquire new ones. Collins highlights two tactical levers — preventative maintenance and inspections — as low-cost ways to prevent customer surprises, retain customers, and generate more revenue from the current customer base.
Like a ton of leverage is to do more sales with the customers you have. Comes in two forms. I mean, it's an outcome of your systems, but it comes in two forms. Preventative maintenance, which saves customers in the long run, and inspections to prevent them from unforeseen surprises. Those two. So it's in how we recommend maintenance and how we inspect and recommend repairs that will save your customers in the long run from surprise or break, you know, breakdown.
Both are super easy. As a matter of fact, wouldn't you put getting way more traffic and trying to grow your business that way? Is that super high fruit? Yeah, I feel like that's hard.
It's really expensive to get new customers.
Several hundred dollars in ro.
It costs nothing to do more with the customers that you have.
Yeah.
Zero low hanging fruit.
