Before you text a video inspection, tell customers it's coming, show them the form, and confirm they want it. Shops that skip this step get ignored because customers think it's spam. Tie any rewards to buying the service you found, not to paying for the inspection itself.
So number 2 is, you know, maybe part of this conversation too, I think, could be, Chris, is like you just mentioned, doing it on paper, you know, takes training and effort and all of that thing. Whether you're doing it on paper or doing it in video, the prescription's really the same. And so whether you're doing paper or video, part of your process should be to tell the customer about it upfront. You know, if you're doing it on paper, show the customer a copy of a blank multi-point inspection. Hey, Mr. Customer, every time you come in, our goal is to keep you in a safe and dependable vehicle. One thing we do completely complimentary for you every time is a quick inspection of your vehicle. When my certified tech gets those results back to me, is it okay that I share these with you? Here's what they'll look like. Okay, I'll be sending this to you or whatever. It's the same thing with video inspections. Like, people are really struggling with their open rates and, uh, and view rates and time to response and all that stuff on video inspections. And the straight line to that is to tell them about it at WriteUp. Um, you're sending customers these text messages without them knowing where they're coming from. And I think everybody receives a bunch of junk text messages, and you're sending them one from a weird 5-digit number and then wondering why you don't have any open rates or view rates and like things like that. So number 2, don't leave it to chance, like commit to it upfront. Number 1 is paying for the inspection. I mean, we could probably have a whole episode on this, but when you're just a basic rule of gamification, is if you're going to gamify it, gamify the outcome that you want. Don't gamify the, you know, so I see a lot of people paying for inspections in hopes that it's going to make the outcome, you know, and again, whether you're doing paper or video, however you're doing your inspections, you know, have games for the tax based on items that have been upsold off of an inspection. Gamify it that way. But if you're just gamifying paying for the, the inspections, um, you know, we've seen that go seriously sideways many, many times.
