The $100,000 PERSONAL ASSISTANT!

Chris Collins explores what a six-figure personal assistant actually does: finding Charlie Rose's address for a mentorship request, pre-stocking hotel rooms with snacks, vetting gyms and hotel reviews for bedbugs, and tracking down hard-to-find items like DVDs through library donations. The work demands constant availability and obsessive follow-through on small details.
Chapters
Here's one thing that I threw out there that I wanted. Charlie Rose's address.
Yeah.
Because I wanted to write him a personal letter. So for a hundred grand, you think somebody could find me Charlie Rose's home address?
I would think so.
What do you think happened here when I asked for Charlie Rose's address?
Gonna venture to say you didn't get it?
I got. He's not very popular right now because of the me too movement. Blah, blah, blah, blah. Did I ask? Did I ask? Did I say, hey, I know Charlie has a habit of walking around naked in front of interns or whatever. Did I ask that? No, I wanted his address.
Yeah.
I didn't need the. Do I need the rest of it?
No.
Is there anything wrong with me? Like, I think Charlie Rose has got a bunch of downtime. Right. He's not doing anything and he's arguably the best interviewer ever. And so if I could get him to mentor me on how to interview and learn some things from him about doing shows and how he approaches things or whatever, I want to do that. I want to write him a letter. I know his address is available.
$100,000 assistant. Whenever I travel, I want something waiting for me in the hotel room. I want essential water. I want snacks.
Yeah.
I don't want to have to go look for that when I land. I just want it there because I drink a lot of water. You know what? You know what else I would love? And I bet what if when you're on the road, I have my assistant send a care package my hundred thousand dollar assistant send. You get what you like.
Yeah.
And then have. Would you want essential water? What would you want in your room?
Yeah, yeah, water. Like breakfast items. In fact, I, I end up doing that a lot because I don't want.
You land and then you got to go find a grocery store.
Yeah. Cuz you don't want to have, you know, microwaved eggs and all the.
Yeah.
Like it.
Holiday inner kills you.
Yeah.
Okay, so what would you want on your list?
So I would want like some, some kind bars.
Yeah. Bottled water for sure.
Maybe a couple of my energy drinks.
So could not a hundred thousand dollar assistant do that for all the coaches?
Yeah. Like order it to where it met you.
How much would that mean to you if we did that when you travel like you landed and it was there at the front like because they do it for me sometimes. Like, but mostly Patricia does it, right? Yeah. But it's there waiting for me. Like they're like, oh, somebody sent you this. And you got this shopping bag with water and all this stuff. Well, how would that make your day? After a long day of traveling, flight delays, all the stuff that you have to deal with. What would that mean?
Yeah. Sounded like a hundred thousand dollar job. Maybe.
Now you're. Now you like it?
Yeah, maybe.
What about it? Like the other thing. I want somebody to find me a gym.
Yeah.
Like, I hate it when I'm so, like, I'm going on this two week tour, right, Coming up next week, where I'm going to be gone, speaking all over the place and like, I want a gym. Like, how hard is it for somebody to find me a gym? The hotel gym suck. I can never work out in a hotel gym for sure, but just a gym within, you know, a certain area. Right. Also, like, check the reviews of the hotels I'm staying in. Like whenever I see. I go on and I check the reviews, but literally there was a hotel that, that the reviews said that a lot of people get bedbugs there.
Yeah. Yeah.
Would a, would a good assistant check that and not send me to you a hotel that has bedbugs?
Yeah, I think so, yeah. If it's got more than one review that says the carpet's crunchy, like, let's move on to the next one.
The carpet's crunchy. What does that mean?
You know, what makes the carpet crunchy?
I don't know what's happening that makes the carpet crunchy.
I think a lot of stuff.
But don't you think, like, when you travel as much as we do that those little things.
No, no question, no question.
But for me, like, I literally, I just need somebody in the office that I can give projects to you that are bulldogs like me. Like, don't take no for an answer. Right. Like, I'll give you an example of a crazy one. So I was in Chicago speaking and I had a day layover kind of there where I was stuck there before I flew to the next thing. And so I went to the, the big art gallery there downtown. I figured what it's called, the Museum of Modern Art. No, it's. It's called something else in Chicago, the Art Institute, I think down there, but huge gallery. And there was an artist there. I saw his installation and one, one part of his installation, they were playing these little short films that he did. And there was this 20 minute short film called Something in Trousers. It's irrelevant what it was, but I was like, I was blown away by it. It was crazy. I wanted to show the team, the video team here that and so when I get back, I go on this website and I order a DVD of it. And it was crazy expensive, but I ordered it because he's an artist and it's one off or whatever. And then they call me the next day and they say, hey, are you a library or.
School? And I'm like, no, I'm Chris Collins. I'm kind of a training company. Well, you have to be a library at school in order to buy this. And I was like, oh, come on. Like, sell it to me. There's got to be a way. And she's like, well, here's the thing you should probably do is just go to your local library and tell them you'll donate it. They'll order it from us, and then you can check it out.
So I ask somebody here.
Yeah.
To do that. And guess what happened. Tell me, what do you think? If I'm telling the story, do you think that they did it?
No.
So I say, well, what did you say? And they go, well, I went to the library down the street, the Los Angeles library, and I walked. I asked the person at the front if I could do that, and they said no. And I said, okay. Did you ask anybody else? No. Like, okay. So I pick up the phone and I call and I ask for the person who's in charge of ordering stuff, and guess what?
They let you donate it.
Well, what library wouldn't let you donate something of value?
But how much time does that take? How much time does it take for me to keep a list of the things I've asked for more than three times? How much money could. Could. Could I make? Like, I have two books that are almost done, right? So if I finish the Pet the dog book and if I finish the leadership book, which I'm thinking about calling. I'm thinking today after we talked about changing the name, because I was going to call the book I lead, you follow. That was going to be the name of my leadership book. But what about I lead, you follow? Because all the books that are selling have the F word in the title. Yeah, that's that.
Yeah.
I wouldn't do it, but it's funny.
Yeah.
What if it was like, pet the dog. Hey, Pet the. We'd have to redo the COVID in that case. Would that be funny? So do you. Do you slightly understand that I need an assassin?
Yeah.
There's got to be a level. There's got to be a level. Now I have a couple friends that are really affluent, and their sis, their rock star assistants are making like, 70 or 80. So I don't know. But I would pay 100 grand if somebody could get. If I could just give something to somebody and it was done.
Yeah.
What would that be worth? It's worth 200 grand. Honestly, there's so much stuff going on around here, right?
Yeah.
Like the. Those little things, those little edges are what make the difference. That attention to detail of what something looks like when they get it in the mail or, you know, you know, research that we can do on something.
Yeah, yeah. The little stuff matters for sure.
You don't. You don't seem impressed at all.
You're like, no, 200,000 is a lot of money.
Well, I just think 100,000, okay, like, maybe a hundred. Oh, also, do you think for $100,000 they don't, like, clock out at 4:30?
I don't know.
Do you think that maybe they'd, like, answer a text at 7 at night if there was something that needed to be done? Like, if there was a lot of stuff going on? Like, would they work more than eight hours a day?
Yeah. Yeah, I would think.
Where's the level that you have to pay somebody?
I think you're getting there. I think once you get to six figures, like, the balance and reciprocity moves to your favor quite a bit.
It'd be good for you. You'd have water and stuff. They could find you a gym.
Yeah, that totally makes it worth it.
Do you like the gyms and hotels?
No, I've had. See, I've had plenty of bad experiences there, for sure.
It's terrible. If anybody would like to apply for that position, I know there's some. There's some badass service managers out there that don't make that. Yeah, right. That would be assassins for sure. Thank you so much for watching this clip of Service Drive Revolution. Now you can catch the full episode on on YouTube, iTunes, or Spotify or wherever you consume your podcast. If you have any questions, go ahead and post them in the comments below. Make sure you subscribe and hit the bell icon so you're notified when we post new episodes. I'm Chris Collins, and you can find me on Facebook and Instagram at chrisbulldogcollins, and I'll see you again on the next episode.










