A short podcast episode (Service Drive Revolution #20) hosted by Chris Collins with guest Gary discussing a critical shortage of automotive technicians—termed the "Great Technician Drought"—and how sales/trust tactics (informed by Robert Cialdini's Pre-Suasion) relate to service-drive interactions. The hosts frame the technician shortage as an industry-wide crisis that requires attention beyond individual dealerships.
The chris collins inc. Service drive revolution podcast.
The topic that we have today, it's great. Gary has some amazing stuff. It's called the Great Technician Drought. Like everybody, we got some, some ideas and we're gonna talk through that today. Yeah. Should be fun. We're also going to talk about great book that I think you finished but I'm going through. But it's amazing, the new Cialdini book. So the story from Pre Suasion that sticks out to me the most is though the one about the insurance guy who is in England and outsells every insurance guy in the U.S. yeah.
And so he says by telling them, hey, I've to go out to my car, is it okay if I let myself back in? And them agreeing to that, they're establishing trust and subconsciously the establishing trust at a very deep level right out of the gate. Like we talk about that in the service drive that, you know, the sale really is won or lost at the first interaction with the customer.
It's more material, bigger than that. Our industry is in a crisis.
Yeah.
Like nobody wants to talk about it. Right. So I've been saying this, so a friend sends this to me. Privately owned dealerships could be a thing of the past is the headline. It's more about saving the industry than our little personal agenda. It's a bigger thing. There's a bigger cause here. There's a lot of great people in the industry and fixing cars and so.
And that's pretty big.
That's the first good news is the, the key to you being able to hire good techs is you got to control your effective labor.
