This content was created by Chris Collins. This content was uploaded by Chris Collins. This is a YouTube video titled "The Marketing Strategy Your Dealership Could Be Overlooking" featuring Chris Collins discussing the lack of effective online marketing strategies by dealerships, particularly in the context of tire sales and fixed stops marketing.
So having the tax, having the availability. The other thing that I see that, that a lot of especially dealerships don't do is they're not doing any online marketing of consequence. So like you can go on Amazon and order tires and they will suggest a shop for those tires to be installed. I don't know any dealers doing that whatsoever. I don't know any dealers doing fixed stops marketing in a way that is anything different than buy three tires, get one free. Like they're not really doing branding or any sort of community.
